Film advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

The Columbus Zoo was opening a new pirate-themed, eco-adventure boat ride. But with the Zoo's mission of conservation, these weren't your typical swashbucklers. Our campaign introduces the greenest pirates ever, who team up with their animal friends to save the day, and the planet. Film advertisement created by Ron Foth, United States for Columbus Zoo and Aquarium, within the category: Recreation, Leisure.

Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.” It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. Film advertisement created by Observatory, United States for Chipotle, within the category: Food.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada. Ambient advertisement created by MullenLowe Group, United States for Corona Hard Seltzer Limonada, within the category: Alcoholic Drinks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Bailey Lauerman, United States for Effie Awards, within the category: Professional Services.

Digital advertisement created by Gyro, United States for Center for Biological Diversity, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United States for PETA, within the category: Public Interest, NGO.

Film advertisement created by Design Army, United States for Georgetown Optician, within the category: Health.

Film advertisement created by Droga5, United States for Hennessy, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

Film advertisement created by Grey, United States for The Salt Institute, within the category: Food.