In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks. Outdoor advertisement created by O'Leary and Partners, United States for Wetzel's Pretzels, within the category: Food.

The story behind the beginning of Tiff's Treats, a rapidly-expanding cookie delivery service from Austin, Texas. Content advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians' futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Digital advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Film advertisement created by Tight Shirt, United States for Under Armour, within the category: Fashion.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

The campaign is fueled by a simple idea: cats and laundry are a purrfect match. While it is no surprise that cats are flooding the internet – running circles around other furry friends – there’s just something about fresh laundry that felines can’t resist. Seizing on pop culture’s love of cats, Persil unveils a loveable mockumentary created by TBWA\Chiat\Day, a Henkel global partner, starring curious kittens and sophisti-cats. Kicking off the #Purrsil campaign, the video imagines that Persil ProClean could be the premium detergent choice of cats, the connoisseurs of clean. At the same time, the video introduces a call-to-action for consumers to join in Persil’s new charitable initiative to help fellow feline friends. Digital advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.

Commonwealth’s South America Business Director: Martin Ortells Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

Kendrick Lamar - who is nominated for 11 Grammy awards and is set to perform on stage at the Grammys on February 15th - returns to his hometown of Compton, CA, where some of the city's residents band together for a poignant rendition of his hit song, "Alright." Account Directors: Pamela Lloyd, Mike Peditto Account Executives: Ashley Pratt, Caroline Hanley Director of Production: Brian O'Rourke Executive Producer: Anh-Thu Le Producer: Micah Kawaguchi-Ailetcher Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Lisa Lipman Director of Digital Strategy + Social Media: Rohit Thawani Assistant Editors: Clark Rives, Kelly Henson Telecine: Apache Executive Producer: LaRue Anderson Flame Assistant: Jorge Tanaka Sound design / mix: Beacon Street Studios Digital advertisement created by TBWA, United States for Grammy, within the category: Professional Services.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal. Film advertisement created by Saatchi & Saatchi, United States for Argentina New Cinema Film Festival, within the category: Professional Services.

Pal's Big Chicken fills you up but never weighs you down. Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Film advertisement created by Young & Laramore, United States for Trane, within the category: Electronics, Technology.

Film advertisement created by Funworks, United States for Credit Karma, within the category: Finance.