Say ‘Hola’ to Corona Hard Seltzer Limonada!

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada. Ambient advertisement created by MullenLowe Group, United States for Corona Hard Seltzer Limonada, within the category: Alcoholic Drinks.