Picture Farm and Save the Elephants Inspire City Dwellers to Expand Their Global View

Between 2002 and 2011, Maisels et al (2013) estimate that the world’s forest elephant population was reduced by 62% due to illegal ivory trade. Prior to this, between 1979 and 1989, half of all Africa’s elephants were lost to the ivory trade, according to pan African census data. NY-based production company Picture Farm strove to bring to the initiative to light with city-dwellers who may feel distant from the cause in the organization's short film by the same name. The film captures the two Samburu warriors, Benjamin Loloju (pictured right) from Save The Elephants and Letoiye Serenoy from Elephant Watch Camp in Samburu National Reserve on their first ever voyage outside of Kenya. Both warriors grew up in Samburu surrounded by elephants and now use their expertise and knowledge to protect them.