Handsaway App

In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment. Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves… This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday. Film advertisement created by TBWA, France for HandsAway, within the category: Public Interest, NGO.