Whether you were brought up by a family of caterpillars, stayed stuck in 1992 or had clown for breakfast, everybody deserves to be happy! Thanks to Love2Recycle, selling your old mobile phone is simple and everybody can do it. Europe’s leading mobile buyback company appealed to Sid Lee Paris for the creation of a demo presenting its offer through 7 TV spots to discover since November 16, 2012. Film advertisement created by Sid Lee, France for Love2recycle, within the category: Professional Services.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by BETC, France for Lacoste, within the category: Fashion.

Film advertisement created by Windsor Paris, France for FNSF, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Experiential advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

Outdoor advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Watjust, France for La Ligue contre le Cancer, within the category: Public Interest, NGO.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May. Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

A new Double Stacker sandwich campaign for KFC, which began during the France-Spain football match, centers on the idea that by just looking at 2 filet chicken sandwiches, you'll start musing about what else you would double if you had the chance. #JeDédoublerais (I would double). Fans were also invited to log on to Twitter, where they found short videos of football star players Giroud and Kurzawa encouraging them to tweet about their double fantasies. Those with the most creative ideas can be seen below. Integrated advertisement created by Sid Lee, France for KFC, within the category: Food.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.