Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for Inter-LGBT, within the category: Public Interest, NGO.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by Fred & Farid, France for 24 Sèvres, within the category: Retail Services.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Film advertisement created by Toy, France for BIC, within the category: Office Equipment.

Film advertisement created by Buzzman, France for IKEA, within the category: House, Garden.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

To each personality his SUV, from Gorges du Verdon to Cassis. Opel France and the French Folks go for a wild, urban and true Experience. Film advertisement created by Mirum, France for Opel, within the category: Automotive.

Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. Film advertisement created by Goodby Silverstein & Partners, France for Aides, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, France for Action Contre La Faim, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Yard Agency, France for Nike, within the category: Fashion.