THE CRY

A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge. Altmann+Pacreau agency imagined a campaign featuring various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair. Film advertisement created by Altmann+Pacreau, France for 30 Millions d’Amis Fundation, within the category: Public Interest, NGO.