Ambient advertisement created by Grey, Italy for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Y&R, Italy for Progetto Itaca, within the category: Public Interest, NGO.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo. Ambient advertisement created by M&C Saatchi, Italy for Fastweb, within the category: Electronics, Technology.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Havas, Italy for Campari, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Global Director Energy Drinks Prinz Mathew Pinakatt Film advertisement created by Publicis, Italy for Burn, within the category: Non-Alcoholic Drinks.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.

Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Film advertisement created by Michele D'auria Creative Studio, Italy for Honda, within the category: Automotive.

Film advertisement created by Serviceplan, Italy for Abio, within the category: Public Interest, NGO.

Digital advertisement created by Serviceplan, Italy for Rolling Stone, within the category: Media.