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The Crunchometer

WVA
WVA 5 subscribers
0
In Sweden

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch. Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event. Solution: The Crunchometer - a machine that invited people to really sample the product. Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.

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