Russia

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Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

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Youtube interactive quest for the Russian gay-community. Digital advertisement created by Laboratory For Social Advertising, Russia for Public Health and Social Development Foundation, within the category: Public Interest, NGO.

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The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. So, it’s Russia as it is. However, we believe that together we can make it right. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

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Digital advertisement created by Twiga, Russia for The Russian Aid Fund, within the category: Public Interest, NGO.

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Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

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Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was Ambient advertisement created by Voskhod, Russia for URA.RU, within the category: Media.

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Experiential advertisement created by Marvelous, Russia for Hasbro, within the category: Toys.

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According to the Federal State Statistics Service, every fifth woman in Russia has experienced physical violence in her relationship, and every third woman has experienced psychological abuse. But the situation in our country is very different from other countries: there is no domestic violence law in Russia. Project911 is aimed at changing the social attitude to the problem and the adoption of a law for domestic violence prevention. Integrated advertisement created by Room485, Russia for Project 911, within the category: Public Interest, NGO.

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Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.

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Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

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Visitors of webrifle.org could control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. The social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. Activists closed a small city square for a day and brought actors to make it as real as possible. Most of the shooters were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Most of them wrote that now they would think twice before taking a gun in their hands. Out of 254 shooter almost every 27 took the shot. The project was named Every27th and turned into a campaign against gun violence. Ambient advertisement created by Publicis, Russia for Independent Enthusiasts for Gun Control, within the category: Public Interest, NGO.

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Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

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Digital advertisement created by Red Pepper, Russia for Children's Philharmonic, within the category: Recreation, Leisure.

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The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

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Together with Geometry Global, Domino’s Pizza created a simple and functional solution - a pizza box which can be easily transformed into a bird feeder to store the pizza crust leftovers. A Domino’s pizza is ordered every second in Russia and so the company held the key to helping the birds. As well as an eye-catching design, the pizza box has a simple folding mechanism which enables customers to hook it to a tree. Direct advertisement created by Geometry Global, Russia for Domino's Pizza, within the category: Food.

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Gianluca Vacchi, the dancing millionaire, reveals the secrets of Italian dolce vita, the constant ingredient of which is the rich and intense flavor of Jacobs Millicano coffee. Film advertisement created by Saatchi & Saatchi, Russia for Jacobs Millicano, within the category: Non-Alcoholic Drinks.

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Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

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The story of a little boy Alex who once became a cat and went stealthily to his mother's work before New Year. Alex accidentally set free a scary monster and almost spoiled his favourite holiday. The story is based on children's drawings. Film advertisement created by Svetly Story, Russia for SKB Kontur, within the category: Electronics, Technology.

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Direct advertisement created by Red Pepper, Russia for Uber, within the category: Professional Services.




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