It’s a unique photo expedition with participation of young photographers with special needs and special talents. They went to expeditions: they climbed the mountains of Caucasus and went through ices of Lake Baikal. They live in severe north conditions, move along the ice desert, balance on the edge of the rock. The exceptional photos were presented on the interactive exhibition where every visitor could fill the photographer’s shoes by means of special installations. The aim of the project is to make a point that there are no people with limited possibilities. There are people with unlimited talent. Film advertisement created by e:mg, Russia for Children and Youth Rehabilitation Center for Visual Arts 'FotoCh', within the category: Public Interest, NGO.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Entrepreneurs made the world convenient for people. We made the world convenient for business. Tochka. Bank for entrepreneurs. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Outdoor advertisement created by The 23, Russia for Don Giulio Salumeria, within the category: Food.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Ambient advertisement created by Soda, Russia for Viasat, within the category: Media.

One take. No recharging. Content advertisement created by TBWA, Russia for Apple, within the category: Electronics, Technology.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Create a memorable label for a new beer brand blood orange spa by Housman Brewery. We told a short story about its original taste, whose plot unfolded together with its label. Design advertisement created by Soda, Russia for Hausmann, within the category: Alcoholic Drinks.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Film advertisement created by Svetly Story, Russia for Russian Anthropological Film Festival, within the category: Recreation, Leisure.

The headline in Russian has a play on words: the first meaning is 'outplay your life' and at the same time it means 'change your life'. TBWA\Moscow, The Russian Chess Federation, with the support of Anatoly Karpov and the Federal Penitentiary Service of Ryazan have come out in support of prisoners already on the road to rehabilitation and hosted a chess tournament between several prisons. The finalists have been given a chance for early release. The idea of a prisoners’ chess tournament was developed by the creative agency TBWA\ Moscow, on the request of the Russian Chess Federation. The concept of the campaign is communicated in the slogan, “Play for your life”; participation in a chess tournament as a way of receiving a letter of recommendation. TBWA\ Moscow developed the campaign based on the status of chess as an intellectual sport, one that makes the player think several moves ahead and assess the likely outcome of his decisions. These qualities form an essential part of the rehabilitation process for those in correctional facilities. Any prisoner, regardless of their level of experience, could participate in the tournament. The only condition for entry was a desire to turn their lives around and engage in the rehabilitation process. All short films were shot on location in the Pre-trial Detention Centre, which helped communicate a real idea of the prisoners’ daily environment. Digital advertisement created by TBWA, Russia for Russian Chess Federation, within the category: Recreation, Leisure.

Outdoor advertisement created by Good, Russia for S7 Airlines, within the category: Transport.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Digital advertisement created by Svetly Story, Russia for Yandex.Direct, within the category: Professional Services.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

Audio advertisement created by Good, Russia for S7 Airlines, within the category: Transport.