Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.

“In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. He was right. Culture Club, a new art show on Belgian tv-channel Canvas, lets you experience what it is like to be on the wall in one of Europe’s most prestigious contemporary art museums: the S.M.A.K. in Ghent. Post an Instagram picture with hashtag #cultureclubinsmak and see it appear live in the S.M.A.K. amongst big names such as Luc Tuymans, Allen Jones, Michael Borremans, Anselm Kiefer, Andy Warhol, Francis Bacon and Marina Abramovic. Instagram now and see your work live at www.cultureclubinsmak.be (be sure your Instagram profile is set to public!) Digital advertisement created by Mortierbrigade, Belgium for Canvas Tv, within the category: Media.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

Film advertisement created by DDB, Belgium for Alzheimer’s League Flanders, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

To make up for a horrible 2020, last year McDonald’s® decided to celebrate Christmas for 30 days. But guess what: 2021 didn’t really deliver either. So that’s why our favorite family restaurant is turning the end of the year into a great big party once again, with “30 Days of Christmas”. Because we all must make the best of it right now. In the film that launches this end-of-year campaign, McDonald’s® and TBWA check back in with Juliette. You know, the cheeky girl who told us all about how she lived through her COVID year? Well, this year she’s looking ahead. Because all the bad news of the last years clearly made her and her two friends think. With their imagination running wild into a gloomy and dark side! We see a meteorite plummeting onto earth and the world being taken over by aliens and robots. Will it actually happen? Let’s wait and see. But what we do know is that this whirling winter disaster film will make us forget our troubles for a moment. Film advertisement created by TBWA Belgium, Belgium for McDonald's, within the category: Food.

Ambient advertisement created by Publicis, Belgium for Molenbeek, within the category: Transport.

Digital advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for Opvoedingslijn.be, within the category: Public Interest, NGO.

A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?” Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.