Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.

When choosing a heating system, all kinds of complicated questions pop-up in your head. With Buderus, you can be confident you’re doing precisely what the expert would do. Film advertisement created by Via Victor, Belgium for Buderus, within the category: Electronics, Technology.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

It's an installation that travels from train stations, to malls and to festivals during the summer of 2015. It drips constantly. In every drop there is a coupon and if you are really lucky you can win a year of free Tropicana. Ambient advertisement created by Friendship, Belgium for Tropicana, within the category: Non-Alcoholic Drinks.

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT Digital advertisement created by Euro RSCG, Belgium for Mikado, within the category: Food.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath." Because that’s what’s happening… These patients are slowly but surely getting “out of breath..." literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten). Film advertisement created by Done by Friday, Belgium for Belgian Cystic Fibrosis Association, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for Opvoedingslijn.be, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Film advertisement created by Mortierbrigade, Belgium for EqualPayday, within the category: Finance.

Watch the boy side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Experiential advertisement created by Mortierbrigade, Belgium for Ghent University, within the category: Education.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.