Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first Volksparking where a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area. Ambient advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out. “That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.” Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp. Ambient advertisement created by TBWA, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

Campaign website: http://www.expedition147.be Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo. Digital advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. Film advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Ambient advertisement created by Ogilvy, Belgium for De Zelfmoordlijn, within the category: Public Interest, NGO.

Special Olympics is an organization that provides sports training and competition for people with intellectual disabilities. They strongly believe in social inclusion through unified sports. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds. This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership. How do you convince companies to sponsor athletes with an intellectual disability instead of the big sports heroes? By turning the roles upside down: we didn’t just show what they could do for us, but what our special athletes could do for them. And showing them as a good investment. Because they work just as hard as the other athletes and are just as capable of playing the lead in a commercial or a print ad. So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product. The idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects to sponsor. On the same day, we placed a billboard in front of P&G’s headquarters (Gillette), featuring a special athlete shaving himself. Moreover, we’ve also sent e-mails and a follow up direct mail containing a can featuring a special athlete. We bought online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, challenging brands to #daretosponsor. Influencer athletes supported the campaign on social media, encouraging companies to accept the challenge. Multiple companies were charmed by the challenges, some even responding on social with a video featuring the CEO who accepted the challenge. After each new sponsor, a new campaign boost followed, highlighting the result of that brand’s new campaign. Film advertisement created by LDV United, Belgium for Special Olympics, within the category: Public Interest, NGO.

Air and Cap48 “invent” new advertising medium to make a statement. Film advertisement created by Air, Belgium for CAP48, within the category: Public Interest, NGO.

Film advertisement created by Havas, Belgium for Lotto, within the category: Gaming.

Digital advertisement created by De Vloer, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.