Seeing the New Light for the World-video Is Enough to Help a Blind Child See. Watch the Emotional Moment when Walakifina Is Able to See for the First Time. Film advertisement created by SUPERMACHINE, Belgium for Light for the World, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

For the launch of the new NESCAFÉ® variety, BBDO Belgium took customers by surprise. In a trendy coffee bar they replaced all the coffee by their new NESCAFÉ® Gold Barista Style coffee. The customers did not notice any difference and all reacted positively when it was explained. Digital advertisement created by BBDO, Belgium for Nescafe, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Weber Shandwick, Belgium for Boston Scientific, within the category: Pharmaceutical.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Eric & Gilles, Belgium for Belgium National Lottery, within the category: Gaming.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

1917. Flanders Fields. Battle of Passchendaele. The incessant rain turned the craters and trenches into deadly mud traps where many men and horses drowned. The battle is one of the deadliest battles of WWI, killing more than 500,000 soldiers in just over 3 months. To highlight this collective sacrifice, Visit Flanders unveiled The Mud Soldier: an ephemeral statue sculpted with sand and mud taken from Passchendaele, that slowly dissolved as it was exposed to rain. A reminder of all those soldiers that disappeared by drowning in Flanders Fields. It also reminds us that their memory lives on. Ambient advertisement created by Ogilvy, Belgium for Visit Flanders, within the category: Hospitality, Tourism.

Digital advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Canvas, within the category: Public Interest, NGO.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.