Film advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out. “That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.” Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp. Ambient advertisement created by TBWA, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TBWA, Belgium for Lotus, within the category: Confectionery, Snacks.

How fresh are fruits and vegetables in your local supermarket? Air and Delhaize provide the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket. Integrated advertisement created by Air Brussels, Belgium for Delhaize, within the category: Retail Services.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner. Digital advertisement created by Happiness Brussels, Belgium for VOO Telecom, within the category: Electronics, Technology.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Digital advertisement created by Germaine, Belgium for Toppits, within the category: House, Garden.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.

Move to achieve -- degree, new job, training, your own business. Around 400 000 young people are set to benefit from EU mobility programmes in 2011. This website lists a whole range of EU tools to help your dreams become reality. http://ec.europa.eu/youthonthemove/ Film advertisement created by Emakina, Belgium for European Commission, within the category: Public Interest, NGO.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

For Euro 2016, we created the first 3D printed foosball table by scanning the real Red Devils in 3D. The other team became one lucky fan and 10 friends. Experiential advertisement created by Publicis, Belgium for Carrefour, within the category: Retail Services.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.