Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Ambient advertisement created by Publicis, Belgium for Molenbeek, within the category: Transport.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Soundtrack: The Divine Liturgy of St.John Chrysostom OP 31 Ambient advertisement created by Leo Burnett, Belgium for Leo Burnett, within the category: Agency Self-Promo.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Santa's taste in presents seems to be a bit off this year. The visitors of the Brussels’ Christmas fair are in for a nasty surprise… Petits Riens/Spullenhulp is a non-profit organisation that collects used clothing for people in need. Every year they find tons of trash in their donation containers. Film advertisement created by DDB, Belgium for Petits Riens, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Film advertisement created by BBDO, Belgium for Spa, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

To play the interactive video, please go to: http://dvlgll.me/11O04C4 Digital advertisement created by Duval Guillaume, Belgium for Napoleon Games, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for ING, within the category: Finance.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

To claim fast internet for all, VOO Telecom turns the infamous buffering wheel into a new advertising medium. Digital advertisement created by Happiness, Belgium for Voo, within the category: Electronics, Technology.

Digital advertisement created by Germaine, Belgium for Toppits, within the category: House, Garden.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.