Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Integrated advertisement created by Weber Shandwick, Belgium for Boston Scientific, within the category: Pharmaceutical.

Help Parkinson’s patients with their fine motor skills and let them handwrite your text messages on a card. Do the Write thing for Parkinson and for everyone you love. Ambient advertisement created by BBDO, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

Ambient advertisement created by Happiness, Belgium for Liga Contra el Cancer, within the category: Public Interest, NGO.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

Euro 2016 starts in 9 months’ time. And in 9 months’ time, the Red Devils expect to hear the screams of excited supporters. Not new-born babies.

Film advertisement created by Famous, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.

Film advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

Outdoor advertisement created by Serviceplan, Belgium for Sleepy, within the category: House, Garden.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.

GAIA turns 25 this year. Through all these years, full of passion and fighting spirit, they have steadfastly stood up for animal rights and welfare in countless ways. And that hasn’t changed, but now it’s being expressed in a different way: with more emotion. Film advertisement created by Flexus, Belgium for GAIA, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

In Belgium we don’t need mountains to win a medal. A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don’t have any mountains. But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist. Digital advertisement created by BBDO, Belgium for Belgian Olympic Committee, within the category: Recreation, Leisure.