Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Professional Services.

Webdesign: Denis Evlard / www.reed.be Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

Direct advertisement created by Y&R, Belgium for Flamigel, within the category: Pharmaceutical.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Volvo and its Belgian agency FamousGrey launched a stylish alternative to the ugly safety jacket, fusing both luxury and safety in one stylish package. Both parties called on the Belgian bespoke tailor Aravinda Rodenburg (one of the last four Belgian tailors!) to got the job done! The result? A top-of-the-range safety jacket, the only one of its kind in the world. Completely made-to-measure. With this idea, FamousGrey not only executed a classic advertising campaign for the Volvo S90 but also helped Volvo perfect their product. Direct advertisement created by Grey, Belgium for Volvo, within the category: Automotive.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

BMW Belux is a loyal partner of the Red Devils, Belgium’s national football team and current leader in the FIFA world ranking. For this summer’s big event, TBWA created a film for BMW with an unexpected twist. One in which the football players aren’t the main stars. As an advocate of pure driving pleasure, BMW doesn’t sponsor the players, but the empty Belgian roads. Film advertisement created by TBWA, Belgium for BMW, within the category: Automotive.

Digital advertisement created by Duval Guillaume, Belgium for eci.be, within the category: Retail Services.

Ambient advertisement created by Duval Guillaume, Belgium for Newspaperswork, within the category: Media.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.