Film advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Monday mornings can be stressful. Getting up late. No time for breakfast. Missing the bus. Stuck in morning traffic. Quaker introduces the Breakfast-in-bed-boat, that brings you to work. Now you can stay in bed, read the paper, have a good breakfast and arrive at work, completely relaxed. Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

Digital advertisement created by Duval Guillaume, Belgium for Flair, within the category: Media.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Belgium for Lotus, within the category: Confectionery, Snacks.

Klarafy 'translates' your personal musical tastes into classical music. It helps you to get to know classical music in an entirely new way. It’s not academic or chronological, but as personalised as you can imagine: it is based on your current musical tastes. Digital advertisement created by Famous, Belgium for Klara, within the category: Media.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

It's an installation that travels from train stations, to malls and to festivals during the summer of 2015. It drips constantly. In every drop there is a coupon and if you are really lucky you can win a year of free Tropicana. Ambient advertisement created by Friendship, Belgium for Tropicana, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

Digital advertisement created by Duval Guillaume, Belgium for Scrabble, within the category: Gaming.

Digital advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.