Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Producer LA: Kimi A.E. Porter Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

To claim fast internet for all, VOO Telecom turns the infamous buffering wheel into a new advertising medium. Digital advertisement created by Happiness, Belgium for Voo, within the category: Electronics, Technology.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Film advertisement created by Duval Guillaume, Belgium for Ché, within the category: Media.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Ambient advertisement created by Duval Guillaume, Belgium for City of Antwerp, within the category: Public Interest, NGO.

We built the Homeless Webshop. The first website without an address, looking for shelter on other sites. It's a regular webshop where you can buy virtual products, like warm clothes, sleeping bags or a room for the night, to support the homeless. But the Homeless Webshop has no address, so it has to be sheltered on other sites. All people had to do to give shelter to our webshop, was add a single line of code to their own website. An innovative way to support a charity. It was launched with a simple Facebook post, and the reactions were overwhelming. The webshop instantly found a home on dozens of websites and blogs, generating thousands of visitors - and sales. Belgium’s biggest news sites, the most popular magazines, and big national brands all featured our homeless webshop, generating over 1 million visitors for our webshop. Digital advertisement created by TBWA, Belgium for Solidarité Grands Froids, within the category: Public Interest, NGO.

Digital advertisement created by Friendship, Belgium for Triamant, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.