Digital advertisement created by Germaine, Belgium for Toppits, within the category: House, Garden.

Seeing the New Light for the World-video Is Enough to Help a Blind Child See. Watch the Emotional Moment when Walakifina Is Able to See for the First Time. Film advertisement created by SUPERMACHINE, Belgium for Light for the World, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by Duval Guillaume, Belgium for Base, within the category: Electronics, Technology.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Digital advertisement created by BBDO, Belgium for Brussels Airlines, within the category: Transport.

Film advertisement created by Famous, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Digital advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Special Olympics is an organization that provides sports training and competition for people with intellectual disabilities. They strongly believe in social inclusion through unified sports. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds. This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership. How do you convince companies to sponsor athletes with an intellectual disability instead of the big sports heroes? By turning the roles upside down: we didn’t just show what they could do for us, but what our special athletes could do for them. And showing them as a good investment. Because they work just as hard as the other athletes and are just as capable of playing the lead in a commercial or a print ad. So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product. The idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects to sponsor. On the same day, we placed a billboard in front of P&G’s headquarters (Gillette), featuring a special athlete shaving himself. Moreover, we’ve also sent e-mails and a follow up direct mail containing a can featuring a special athlete. We bought online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, challenging brands to #daretosponsor. Influencer athletes supported the campaign on social media, encouraging companies to accept the challenge. Multiple companies were charmed by the challenges, some even responding on social with a video featuring the CEO who accepted the challenge. After each new sponsor, a new campaign boost followed, highlighting the result of that brand’s new campaign. Film advertisement created by LDV United, Belgium for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.

Direct advertisement created by 10 Advertising, Belgium for 10 Advertising, within the category: Agency Self-Promo.