Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.

How fresh are fruits and vegetables in your local supermarket? Air and Delhaize provide the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket. Integrated advertisement created by Air Brussels, Belgium for Delhaize, within the category: Retail Services.

Special Olympics is an organization that provides sports training and competition for people with intellectual disabilities. They strongly believe in social inclusion through unified sports. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds. This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership. How do you convince companies to sponsor athletes with an intellectual disability instead of the big sports heroes? By turning the roles upside down: we didn’t just show what they could do for us, but what our special athletes could do for them. And showing them as a good investment. Because they work just as hard as the other athletes and are just as capable of playing the lead in a commercial or a print ad. So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product. The idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects to sponsor. On the same day, we placed a billboard in front of P&G’s headquarters (Gillette), featuring a special athlete shaving himself. Moreover, we’ve also sent e-mails and a follow up direct mail containing a can featuring a special athlete. We bought online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, challenging brands to #daretosponsor. Influencer athletes supported the campaign on social media, encouraging companies to accept the challenge. Multiple companies were charmed by the challenges, some even responding on social with a video featuring the CEO who accepted the challenge. After each new sponsor, a new campaign boost followed, highlighting the result of that brand’s new campaign. Film advertisement created by LDV United, Belgium for Special Olympics, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Direct advertisement created by 10 Advertising, Belgium for 10 Advertising, within the category: Agency Self-Promo.

Summer campaign for the Irish Food Board. Digital advertisement created by Gents, Belgium for Bord Bia, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, Belgium for Spa, within the category: Non-Alcoholic Drinks.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Ambient advertisement created by Serviceplan, Belgium for Frisk, within the category: Confectionery, Snacks.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Dim Dining is a restaurant in Antwerp. They serve Japanese food with a Western twist. As a stunt, we introduced Tasteful Tattoos. Japanese tattoos that are for free… But their meaning isn’t “Courage”, “Strength” or “Hope”, but “Sea Bass Sashimi”, “Crispy Duck Salad” or another dish on the menu of Dim Dining. And if you get the tattoo, you get the matching dish as well. People can register for a Tasteful Tattoo on dimdining.be.

Film advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons. Digital advertisement created by Ogilvy, Belgium for European Commission, within the category: Public Interest, NGO.