Air and Cap48 “invent” new advertising medium to make a statement. Film advertisement created by Air, Belgium for CAP48, within the category: Public Interest, NGO.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Klarafy 'translates' your personal musical tastes into classical music. It helps you to get to know classical music in an entirely new way. It’s not academic or chronological, but as personalised as you can imagine: it is based on your current musical tastes. Digital advertisement created by Famous, Belgium for Klara, within the category: Media.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria. Ambient advertisement created by Gents, Belgium for SOS Children’s Villages Belgium, within the category: Public Interest, NGO.

Film advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner. Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Digital advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.

Digital advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

To play the interactive video, please go to: http://dvlgll.me/11O04C4 Digital advertisement created by Duval Guillaume, Belgium for Napoleon Games, within the category: Gaming.

Ambient advertisement created by Duval Guillaume, Belgium for Newspaperswork, within the category: Media.

It's an installation that travels from train stations, to malls and to festivals during the summer of 2015. It drips constantly. In every drop there is a coupon and if you are really lucky you can win a year of free Tropicana. Ambient advertisement created by Friendship, Belgium for Tropicana, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.