Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Digital advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out. “That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.” Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp. Ambient advertisement created by TBWA, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

Webdesign: Denis Evlard / www.reed.be Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons. Digital advertisement created by Ogilvy, Belgium for European Commission, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Professional Services.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Famous, Belgium for WWF, within the category: Public Interest, NGO.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

See the work at http://www.dearbradpitt.com Digital advertisement created by 10 Advertising, Belgium for Stop Colon Cancer, within the category: Public Interest, NGO.

Women should have their breasts examined regularly. Unfortunately, they tend to neglect this important appointment in their ever so busy lives. Unless relatives or loved ones remind them to do so. The impetus can come from a family member, children, or of course the men in their lives. And everyone knows, men have a very special relationship with breasts. They are inexhaustible about them, they see them everywhere. Film advertisement created by Leo Burnett, Belgium for Think Pink, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for Newspaperswork, within the category: Media.

In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never stops helping the families in their search and getting others involved. To spread hope for all missing children, we designed and created Coins of Hope. One million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years, but whose family has never lost hope. On International Missing Children's Day, we brought the Coins of Hope into circulation. Through Coins of Hope, we spread hope for every missing child, from hand to hand. It's a new and permanent medium with infinite impressions across the Eurozone. Direct advertisement created by These Days, Belgium for Child Focus, within the category: Public Interest, NGO.