Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Film advertisement created by Havas, Belgium for Lotto, within the category: Gaming.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

Film advertisement created by Havas, Belgium for Tiense Suiker, within the category: Food.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Digital advertisement created by Duval Guillaume, Belgium for Flair, within the category: Media.

Digital advertisement created by Friendship, Belgium for Triamant, within the category: Professional Services.

Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Digital advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

The Bundesliga is on winter break and football is on hold. At this time of the year the winter transfer window is open. Football players all over the world change clubs and go where the money goes. But what happens if two talent agents make die-hard Bundesliga fans an indecent proposal? We have put three of them to the Loyalty Test. Can money buy their loyalty? Is €200K? Or even a car? Or are true fans simply not for sale? The outcome of this rather experiment proves that football is more than just a sport, it’s a way of life. Film advertisement created by Duval Guillaume, Belgium for Bundesliga, within the category: Sports.