In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

Digital advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter! Further to its “Barlos" campaign in 2020, Brussels Mobility is hitting hard. The new campaign, starring the Belgian actor Guy Staumont (Dikkenek), displays resolutely biting humour and surfs on the wave of sports betting, with a message: "Beat the odds". “This campaign is a throwback to the cult character from the film Dikkenek", explains Nicolas Gaspart, copywriter for mortierbrigade, the agency that designed the campaign with VO. Baudouin tells us how he made a fortune through betting... on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!” Film advertisement created by Mortierbrigade, Belgium for Brussels Mobility, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

70% of people who buy a new car want to get rid of their old one. That is often not an easy task, especially if they also want to get a decent price for it. In light of their well-known basic strategy to make classy German cars affordable, Opel is making a Best Offer to all drivers. This means they always get an excellent price for their old car when they trade it in. In the coming weeks everyone can share his or her story and explain why they are so attached to their car via hetbestebod.be/goedgemoed. Opel is happy to help people let go and makes the parting more bearable through The Best Offer, so now for your peace of mind too. As a result, you can use your head and your heart to pick out your brand new Opel. Digital advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

Digital advertisement created by BBDO, Belgium for Brussels Airlines, within the category: Transport.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Film advertisement created by Mortierbrigade, Belgium for Pink Ribbon, within the category: Public Interest, NGO.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.