Film advertisement created by Dallas, Belgium for Joe FM, within the category: Media.

Digital advertisement created by Duval Guillaume, Belgium for Yves Rocher, within the category: Health.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Mad About You, Belgium for Jacquie & Michel, within the category: Media.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath." Because that’s what’s happening… These patients are slowly but surely getting “out of breath..." literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten). Film advertisement created by Done by Friday, Belgium for Belgian Cystic Fibrosis Association, within the category: Public Interest, NGO.

70% of people who buy a new car want to get rid of their old one. That is often not an easy task, especially if they also want to get a decent price for it. In light of their well-known basic strategy to make classy German cars affordable, Opel is making a Best Offer to all drivers. This means they always get an excellent price for their old car when they trade it in. In the coming weeks everyone can share his or her story and explain why they are so attached to their car via hetbestebod.be/goedgemoed. Opel is happy to help people let go and makes the parting more bearable through The Best Offer, so now for your peace of mind too. As a result, you can use your head and your heart to pick out your brand new Opel. Digital advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Film advertisement created by Havas, Belgium for Tiense Suiker, within the category: Food.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.