Digital advertisement created by De Blauwe Peer, Belgium for Puur Gent, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. Film advertisement created by Duval Guillaume, Belgium for Seth & Riley's Garage, within the category: Alcoholic Drinks.

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant. Tips for using online banking more safely can be found at http://safeinternetbanking.be Ambient advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.

We know that the pandemic lockdowns have made us miss the people we already know, but have we considered that we have missed the people we don’t know? Belgium youth radio station StuBru launch ‘Missed You Stranger’ - a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene - which recognises the hardship the ban of social interaction has caused to the StuBru listeners. Film advertisement created by Mutant, Belgium for StuBru, within the category: Media.

Digital advertisement created by TBWA, Belgium for Belgian Entertainment Association, within the category: Public Interest, NGO.

Fighting a disease is hard and painful. But with the love and support of your friends and family, you can find the strength to fight. And when you’ve finally conquered your illness, you’ll get applause and cheers because everyone will be happy to have you back. Unfortunately, for people with leprosy, this battle feels slightly different… Film advertisement created by Humming, Belgium for Damien Foundation, within the category: Public Interest, NGO.

Experiential advertisement created by Mortierbrigade, Belgium for Ghent University, within the category: Education.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

Content advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.