Last July, Belgium experienced one of the most devastating floods in its history. The material damage caused by this deluge was enormous: houses, cars, furniture… but also photos were damaged. These 'damaged' photos do not represent a lot of financial value, but their emotional value is enormous. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the support of Canon, the 'ReStory' project aims to restore as many photos as possible. A small but valuable contribution to the emotional recovery of the region. Content advertisement created by FCB, Belgium for Canon, within the category: Electronics, Technology.

Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first Volksparking where a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area. Ambient advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

70% of people who buy a new car want to get rid of their old one. That is often not an easy task, especially if they also want to get a decent price for it. In light of their well-known basic strategy to make classy German cars affordable, Opel is making a Best Offer to all drivers. This means they always get an excellent price for their old car when they trade it in. In the coming weeks everyone can share his or her story and explain why they are so attached to their car via hetbestebod.be/goedgemoed. Opel is happy to help people let go and makes the parting more bearable through The Best Offer, so now for your peace of mind too. As a result, you can use your head and your heart to pick out your brand new Opel. Digital advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Seeing the New Light for the World-video Is Enough to Help a Blind Child See. Watch the Emotional Moment when Walakifina Is Able to See for the First Time. Film advertisement created by SUPERMACHINE, Belgium for Light for the World, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Film advertisement created by Publicis, Belgium for Red Cross, within the category: Public Interest, NGO.

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons. Digital advertisement created by Ogilvy, Belgium for European Commission, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.

Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.

Euro 2016 starts in 9 months’ time. And in 9 months’ time, the Red Devils expect to hear the screams of excited supporters. Not new-born babies.

Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

Digital advertisement created by De Blauwe Peer, Belgium for Puur Gent, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

Direct advertisement created by 10 Advertising, Belgium for 7Dimanche, within the category: Media.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.