Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter! Further to its “Barlos" campaign in 2020, Brussels Mobility is hitting hard. The new campaign, starring the Belgian actor Guy Staumont (Dikkenek), displays resolutely biting humour and surfs on the wave of sports betting, with a message: "Beat the odds". “This campaign is a throwback to the cult character from the film Dikkenek", explains Nicolas Gaspart, copywriter for mortierbrigade, the agency that designed the campaign with VO. Baudouin tells us how he made a fortune through betting... on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!” Film advertisement created by Mortierbrigade, Belgium for Brussels Mobility, within the category: Public Interest, NGO.

Digital advertisement created by Duval Guillaume, Belgium for Yves Rocher, within the category: Health.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Film advertisement created by Happiness, Belgium for Record Bank, within the category: Finance.

Integrated advertisement created by JWT, Belgium for Touche pas à ma pote, within the category: Public Interest, NGO.

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

URL: http://elkesecondetelt.sos-kinderdorpen.be/ Digital advertisement created by Gents, Belgium for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. Film advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Belgium for IKEA, within the category: Retail Services.

It's an installation that travels from train stations, to malls and to festivals during the summer of 2015. It drips constantly. In every drop there is a coupon and if you are really lucky you can win a year of free Tropicana. Ambient advertisement created by Friendship, Belgium for Tropicana, within the category: Non-Alcoholic Drinks.