We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Digital advertisement created by Mad About You, Belgium for Jacquie & Michel, within the category: Media.

After months of isolation, McDonald's created a 3-meter-long tray to celebrate togetherness. Ambient advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Havas, Belgium for Lotto, within the category: Gaming.

We built the Homeless Webshop. The first website without an address, looking for shelter on other sites. It's a regular webshop where you can buy virtual products, like warm clothes, sleeping bags or a room for the night, to support the homeless. But the Homeless Webshop has no address, so it has to be sheltered on other sites. All people had to do to give shelter to our webshop, was add a single line of code to their own website. An innovative way to support a charity. It was launched with a simple Facebook post, and the reactions were overwhelming. The webshop instantly found a home on dozens of websites and blogs, generating thousands of visitors - and sales. Belgium’s biggest news sites, the most popular magazines, and big national brands all featured our homeless webshop, generating over 1 million visitors for our webshop. Digital advertisement created by TBWA, Belgium for Solidarité Grands Froids, within the category: Public Interest, NGO.

Digital advertisement created by Eric & Gilles, Belgium for Belgium National Lottery, within the category: Gaming.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.

Fighting a disease is hard and painful. But with the love and support of your friends and family, you can find the strength to fight. And when you’ve finally conquered your illness, you’ll get applause and cheers because everyone will be happy to have you back. Unfortunately, for people with leprosy, this battle feels slightly different… Film advertisement created by Humming, Belgium for Damien Foundation, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Direct advertisement created by 10 Advertising, Belgium for 7Dimanche, within the category: Media.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.

Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.