Film advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

Film advertisement created by Los Bastardos, Belgium for Vindeenlief.be, within the category: Professional Services.

“In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. He was right. Culture Club, a new art show on Belgian tv-channel Canvas, lets you experience what it is like to be on the wall in one of Europe’s most prestigious contemporary art museums: the S.M.A.K. in Ghent. Post an Instagram picture with hashtag #cultureclubinsmak and see it appear live in the S.M.A.K. amongst big names such as Luc Tuymans, Allen Jones, Michael Borremans, Anselm Kiefer, Andy Warhol, Francis Bacon and Marina Abramovic. Instagram now and see your work live at www.cultureclubinsmak.be (be sure your Instagram profile is set to public!) Digital advertisement created by Mortierbrigade, Belgium for Canvas Tv, within the category: Media.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself. All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube. Digital advertisement created by BBDO, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by Via Victor, Belgium for Bosch, within the category: Electronics, Technology.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for City of Antwerp, within the category: Public Interest, NGO.

Direct advertisement created by Y&R, Belgium for Flamigel, within the category: Pharmaceutical.

Ambient advertisement created by Happiness, Belgium for Liga Contra el Cancer, within the category: Public Interest, NGO.

See the work at http://www.dearbradpitt.com Digital advertisement created by 10 Advertising, Belgium for Stop Colon Cancer, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

URL: http://elkesecondetelt.sos-kinderdorpen.be/ Digital advertisement created by Gents, Belgium for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?” Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.