Digital advertisement created by BBDO, Belgium for Brussels Airlines, within the category: Transport.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been realized so far in this area. For the first time, the penetration of mobile internet on the younger male target in Belgium reaches relevant numbers. Shazam is the application they use and like the most. Idea: Using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign. A first in Europe. Digital advertisement created by Mindshare, Belgium for Axe, within the category: Health.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself. All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube. Digital advertisement created by BBDO, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Campaign website: http://www.expedition147.be Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo. Digital advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

When choosing a heating system, all kinds of complicated questions pop-up in your head. With Buderus, you can be confident you’re doing precisely what the expert would do. Film advertisement created by Via Victor, Belgium for Buderus, within the category: Electronics, Technology.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.

Ambient advertisement created by Duval Guillaume, Belgium for Opvoedingslijn.be, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Digital advertisement created by Duval Guillaume, Belgium for Scrabble, within the category: Gaming.

Help Parkinson’s patients with their fine motor skills and let them handwrite your text messages on a card. Do the Write thing for Parkinson and for everyone you love. Ambient advertisement created by BBDO, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by Duval Guillaume, Belgium for Ché, within the category: Media.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Monday mornings can be stressful. Getting up late. No time for breakfast. Missing the bus. Stuck in morning traffic. Quaker introduces the Breakfast-in-bed-boat, that brings you to work. Now you can stay in bed, read the paper, have a good breakfast and arrive at work, completely relaxed. Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.