A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Experiential advertisement created by Happiness Brussels, Belgium for Bru, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Film advertisement created by Serviceplan, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

70% of people who buy a new car want to get rid of their old one. That is often not an easy task, especially if they also want to get a decent price for it. In light of their well-known basic strategy to make classy German cars affordable, Opel is making a Best Offer to all drivers. This means they always get an excellent price for their old car when they trade it in. In the coming weeks everyone can share his or her story and explain why they are so attached to their car via hetbestebod.be/goedgemoed. Opel is happy to help people let go and makes the parting more bearable through The Best Offer, so now for your peace of mind too. As a result, you can use your head and your heart to pick out your brand new Opel. Digital advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT Digital advertisement created by Euro RSCG, Belgium for Mikado, within the category: Food.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself. All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube. Digital advertisement created by BBDO, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

Never share your financial data, not even by telephone. Be vigilant with personal information. Digital advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

Campari and FamousGrey decided to shed a new light on the aperitive moment by introducing 4 various types of coasters that can be used as well-balanced photofilters for smartphone cameras. The Italian aperitifs brand makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. This exclusive collection of four designer coasters can be used as photofilters where light and colours play a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. A change in light intensity or the slightest movement can give a total different, but equally special result. Experiential advertisement created by Grey, Belgium for Campari, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Belgium for IKEA, within the category: Retail Services.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Volvo and its Belgian agency FamousGrey launched a stylish alternative to the ugly safety jacket, fusing both luxury and safety in one stylish package. Both parties called on the Belgian bespoke tailor Aravinda Rodenburg (one of the last four Belgian tailors!) to got the job done! The result? A top-of-the-range safety jacket, the only one of its kind in the world. Completely made-to-measure. With this idea, FamousGrey not only executed a classic advertising campaign for the Volvo S90 but also helped Volvo perfect their product. Direct advertisement created by Grey, Belgium for Volvo, within the category: Automotive.

Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.