Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

Campari and FamousGrey decided to shed a new light on the aperitive moment by introducing 4 various types of coasters that can be used as well-balanced photofilters for smartphone cameras. The Italian aperitifs brand makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. This exclusive collection of four designer coasters can be used as photofilters where light and colours play a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. A change in light intensity or the slightest movement can give a total different, but equally special result. Experiential advertisement created by Grey, Belgium for Campari, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

To claim fast internet for all, VOO Telecom turns the infamous buffering wheel into a new advertising medium. Digital advertisement created by Happiness, Belgium for Voo, within the category: Electronics, Technology.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

It’s been 1 year of lockdown. That's 365 days of not going out. No travelling, no festivals and the Summer holidays… well, we’ll see. You don’t want to keep all of that bottled up. It’s time to let it all out. On LetItAllArt.be, a digital platform, every Belgian can now cry out his or her negative feelings and transform them into something very positive: a personal work of art. Using an algorithm that analyses the pitch, timbre and volume of each person's cry, each work of art is unique. Each work of art generated through LetItAllArt.be is an example of how the negative can be turned into something positive. A powerful symbol of how resilience is within all of us. All unique works of art - and their screams - can be admired on the digital wall on the website. Be sure to listen to them. A word of warning: you might want to turn down your volume a little bit. The result of all these decibels will be collected to form the largest art collective in Belgium, painted on an interactive wall in Brussels. You will be able to listen to the screams behind each artwork using your smartphone. It will become a symbol of how Belgium has endured the past year in lockdown. How we have turned the negative into something positive. Edvard Munch would be proud. Digital advertisement created by Publicis, Belgium for BNP Paribas, within the category: Finance.

Film advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

When choosing a heating system, all kinds of complicated questions pop-up in your head. With Buderus, you can be confident you’re doing precisely what the expert would do. Film advertisement created by Via Victor, Belgium for Buderus, within the category: Electronics, Technology.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.