Digital advertisement created by Duval Guillaume, Belgium for eci.be, within the category: Retail Services.

Fighting a disease is hard and painful. But with the love and support of your friends and family, you can find the strength to fight. And when you’ve finally conquered your illness, you’ll get applause and cheers because everyone will be happy to have you back. Unfortunately, for people with leprosy, this battle feels slightly different… Film advertisement created by Humming, Belgium for Damien Foundation, within the category: Public Interest, NGO.

Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Film advertisement created by Los Bastardos, Belgium for Vindeenlief.be, within the category: Professional Services.

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. Film advertisement created by Duval Guillaume, Belgium for Seth & Riley's Garage, within the category: Alcoholic Drinks.

For Euro 2016, we created the first 3D printed foosball table by scanning the real Red Devils in 3D. The other team became one lucky fan and 10 friends. Experiential advertisement created by Publicis, Belgium for Carrefour, within the category: Retail Services.

Integrated advertisement created by Weber Shandwick, Belgium for Boston Scientific, within the category: Pharmaceutical.

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Film advertisement created by Ogilvy, Belgium for European Parliament, within the category: Public Interest, NGO.

Speed Control in Belgium. Those who were caught speeding were pulled over by the police. Nothing unusual. Until they were invited to have a brief chat. Experiential advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Belgium for Brussels Airlines, within the category: Transport.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by BBDO, Belgium for Spa, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.