Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini. The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner. Integrated advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

In Belgium we don’t need mountains to win a medal. A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don’t have any mountains. But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist. Digital advertisement created by BBDO, Belgium for Belgian Olympic Committee, within the category: Recreation, Leisure.

Digital advertisement created by Friendship, Belgium for Mlab, within the category: Professional Services.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

When choosing a heating system, all kinds of complicated questions pop-up in your head. With Buderus, you can be confident you’re doing precisely what the expert would do. Film advertisement created by Via Victor, Belgium for Buderus, within the category: Electronics, Technology.

Film advertisement created by Mortierbrigade, Belgium for EqualPayday, within the category: Finance.

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.

Digital advertisement created by De Blauwe Peer, Belgium for Puur Gent, within the category: Public Interest, NGO.

Integrated advertisement created by JWT, Belgium for Touche pas à ma pote, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Belgium for Molenbeek, within the category: Transport.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

What is the use of electric driving if you don't charge your car with green energy? That's the idea behind Volts by Volvo, a green energy contract for your house by Volvo. It shows Volvo’s broader view on driving electrified with a shift from car alone to car and house. Volts by Volvo is an idea of FamousGrey, and this new product has been launched last Friday during the Brussels Motor show. It’s backed up by a national survey, showing that 56% of Belgian drivers are not aware of the origin of their electricity. Film advertisement created by Grey, Belgium for Volvo, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

Integrated advertisement created by Mortierbrigade, Belgium for Vluchtelingenwerk Vlaanderen, within the category: Public Interest, NGO.

Film advertisement created by Famous, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.