Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Women should have their breasts examined regularly. Unfortunately, they tend to neglect this important appointment in their ever so busy lives. Unless relatives or loved ones remind them to do so. The impetus can come from a family member, children, or of course the men in their lives. And everyone knows, men have a very special relationship with breasts. They are inexhaustible about them, they see them everywhere. Film advertisement created by Leo Burnett, Belgium for Think Pink, within the category: Public Interest, NGO.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

To play the interactive video, please go to: http://dvlgll.me/11O04C4 Digital advertisement created by Duval Guillaume, Belgium for Napoleon Games, within the category: Gaming.

Film advertisement created by Happiness, Belgium for Record Bank, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for EqualPayday, within the category: Finance.

Experiential advertisement created by Mortierbrigade, Belgium for Ghent University, within the category: Education.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself. All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube. Digital advertisement created by BBDO, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath." Because that’s what’s happening… These patients are slowly but surely getting “out of breath..." literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten). Film advertisement created by Done by Friday, Belgium for Belgian Cystic Fibrosis Association, within the category: Public Interest, NGO.

After months of isolation, McDonald's created a 3-meter-long tray to celebrate togetherness. Ambient advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Pink Ribbon, within the category: Public Interest, NGO.

Speed Control in Belgium. Those who were caught speeding were pulled over by the police. Nothing unusual. Until they were invited to have a brief chat. Experiential advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.