Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

Film advertisement created by Emakina, Belgium for European Commission
, within the category: Education.

Ambient advertisement created by Ogilvy, Belgium for De Zelfmoordlijn, within the category: Public Interest, NGO.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.

Film advertisement created by Duval Guillaume, Belgium for Center Parcs, within the category: Retail Services.

How fresh are fruits and vegetables in your local supermarket? Air and Delhaize provide the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket. Integrated advertisement created by Air Brussels, Belgium for Delhaize, within the category: Retail Services.

Digital advertisement created by Mad About You, Belgium for Jacquie & Michel, within the category: Media.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Film advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Belgium for Frisk, within the category: Confectionery, Snacks.

Film advertisement created by Havas, Belgium for Tiense Suiker, within the category: Food.

Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Dim Dining is a restaurant in Antwerp. They serve Japanese food with a Western twist. As a stunt, we introduced Tasteful Tattoos. Japanese tattoos that are for free… But their meaning isn’t “Courage”, “Strength” or “Hope”, but “Sea Bass Sashimi”, “Crispy Duck Salad” or another dish on the menu of Dim Dining. And if you get the tattoo, you get the matching dish as well. People can register for a Tasteful Tattoo on dimdining.be.