On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Digital advertisement created by Mortierbrigade, Belgium for Nationale Loterij, within the category: Gaming.

Outdoor advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Film advertisement created by Dallas, Belgium for Joe FM, within the category: Media.

Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner. Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Content advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.

Digital advertisement created by Duval Guillaume, Belgium for Yves Rocher, within the category: Health.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gaming.