That’s Smooth

Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer. Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.