Film advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Outdoor advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Direct advertisement created by Friendship, Belgium for Looza, within the category: Non-Alcoholic Drinks.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Film advertisement created by Dallas, Belgium for Joe FM, within the category: Media.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day. Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first Volksparking where a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area. Ambient advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

Film advertisement created by Havas, Belgium for Lotto, within the category: Gaming.

Ambient advertisement created by Duval Guillaume, Belgium for Opvoedingslijn.be, within the category: Public Interest, NGO.

Outdoor advertisement created by Serviceplan, Belgium for Sleepy, within the category: House, Garden.

Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT Digital advertisement created by Euro RSCG, Belgium for Mikado, within the category: Food.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.