Digital advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

Rendez-vous.be is a dating site. Music: stelian.be Film advertisement created by Big Bad Wolf, Belgium for Rendez-vous.be, within the category: Professional Services.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Film advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer. Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally. It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria. Experiential advertisement created by Y&R, Belgium for Black and Decker, within the categories: Electronics, Technology, House, Garden.

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons. Digital advertisement created by Ogilvy, Belgium for European Commission, within the category: Public Interest, NGO.

Dim Dining is a restaurant in Antwerp. They serve Japanese food with a Western twist. As a stunt, we introduced Tasteful Tattoos. Japanese tattoos that are for free… But their meaning isn’t “Courage”, “Strength” or “Hope”, but “Sea Bass Sashimi”, “Crispy Duck Salad” or another dish on the menu of Dim Dining. And if you get the tattoo, you get the matching dish as well. People can register for a Tasteful Tattoo on dimdining.be.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never stops helping the families in their search and getting others involved. To spread hope for all missing children, we designed and created Coins of Hope. One million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years, but whose family has never lost hope. On International Missing Children's Day, we brought the Coins of Hope into circulation. Through Coins of Hope, we spread hope for every missing child, from hand to hand. It's a new and permanent medium with infinite impressions across the Eurozone. Direct advertisement created by These Days, Belgium for Child Focus, within the category: Public Interest, NGO.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.