Film advertisement created by Saatchi & Saatchi, Israel for Direct Insurance, within the category: Finance.

Audio advertisement created by Saatchi & Saatchi, Israel for Coffee Shot, within the category: Non-Alcoholic Drinks.

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life - starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck. Why? Because young cancer patients (and even recovering young cancer patients) can't get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck. The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me. The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage. The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal. Experiential advertisement created by Saatchi & Saatchi, Israel for StopCancer Association, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for Yellow Convenience Stores, within the category: Retail Services.

To celebrate the launch of Heineken City special edition in Tel Aviv, we've created Heineken Sous Vide Lab, a molecular pop up restaurant orchestrated by the israeli star chef Zoonder. Ambient advertisement created by Allenby, Israel for Allenby, within the category: Alcoholic Drinks.

Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

Direct advertisement created by FCB, Israel for The Magic School, within the category: Education.

Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

Elementor Introduces Web Creator Campaign, Paying Tribute to the Fast Growing Workforce of Creators who Make the Web Go Round. The 90 second video gives a window into the people who run the web world we all live in- letting us into the secret movement of the web creators, who actually live among us as regular people. Coming from design, development, marketing, or all three they take these skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond the traditional professions, creating a new breed of professional - the web creator, powering the digital world, one pixel at a time. Elementor was founded with the mission of enabling web creators to realise their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work. Film advertisement created by Elementor, Israel for Elementor, within the category: Agency Self-Promo.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Digital advertisement created by McCann, Israel for EL AL, within the category: Transport.

Audio advertisement created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen." Ambient advertisement created by McCann, Israel for Dove, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Israel for Yotvata, within the category: Non-Alcoholic Drinks.