We took 8 football legends from some of the fiercest international rivalries in the world of football and gave them a DNA test. Our Goal? To find out if they have more in common than they think. Content advertisement created by Peach Content, Israel for MyHeritage DNA, within the category: Public Interest, NGO.

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets. Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store. Ambient advertisement created by smoyz, Israel for Call it Spring, within the category: Fashion.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.

Ambient advertisement created by smoyz, Israel for Kotex, within the category: Health.

Who will win the “Great Technology race”? all of us! The plaCMOS project will enable so many categories to run their applications 8 times faster categories like: Medical research, climate and space research, online shopping and the media creating a better future for us all. This groundbreaking project is comprised of seven leading companies under the commission of the European Union that have joined forces and created an Interconnect that will accelerate data transfers by 8 times. Film advertisement created by Mellanox Technologies, Israel for plaCMOS project, within the category: Electronics, Technology.

Honda Civic was always a family car for people who appreciate driving. This is for all parents who loves the drive. Film advertisement created by McCann, Israel for Honda, within the category: Automotive.

Strategic Planning Information Specialist: Eva Hasson Digital advertisement created by Saatchi & Saatchi, Israel for Carmel Wineries, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Israel for Hamashbir, within the category: Retail Services.

Know this moment when you are totally ready for sex but your partner is totally not into it yet? Awkward. Lucky for you it's Valentine! Meet R3's READY BEAR - the perfect valentine's present. The READY BEAR is a cute teddy bear, with a secret condom stashed inside it, waiting for that special moment when both of you are ready. Film advertisement created by Great, Israel for R3 Condoms, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Israel for Palestinian Israeli Bereaved Families for Peace, within the category: Public Interest, NGO.

It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water. Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8 Chief interaction Manger: Enon Landenberg Creatives: Aviv Stein Project Manager: Yogev Reinhold Creative & art Director: Bechor Bar-Tur Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum Designer: Alex Trublenkov Digital advertisement created by Publicis, Israel for Thirst Global Awareness, within the category: Public Interest, NGO.

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

Digital advertisement created by JWT, Israel for Tamnoon, within the category: Retail Services.

There are no small risks in data-center security – so why would you share your host with attackers? Run isolated on a Mellanox BlueField SmartNIC, and don’t host your security threats. To learn more about BlueField SmartNIC trusted security solution: http://www.mellanox.com/blog/2018/01/dont-host-security-threats-bluefi...

Digital advertisement created by Grey, Israel for Pelephone, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.