South Africa
Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.
Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.
Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen, and eventually had to learn how to walk again. Ryobi has been documenting Kirsten's Road to Dakar - which is hosted in Saudi Arabia from 5 - 17 January 2020 - via a monthly Facebook documentary series. To date, There has been more than $1m worth of PR generated by Kirsten's story, more than 8m South Africans reached, and most importantly, Ryobi has had 12 consecutive record months of sales. Film advertisement created by Retroactive, South Africa for Ryobi, within the categories: Electronics, Technology, House, Garden, Retail Services.
Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.
To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.
Film advertisement created by Bester Burke Slingers, South Africa for Ceres, within the category: Non-Alcoholic Drinks.
Digital advertisement created by DDB, South Africa for Glad, within the category: House, Garden.
“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.
Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.
Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.
Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.
The Volkswagen T-Cross driver is constantly being bombarded by the big questions in life – When are you getting married? When are you settling down? When are you having kids? These questions seem to follow them, almost chase them. Fortunately, the new T-Cross is equipped to outrun adult life for the moment. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Film advertisement created by Base2, South Africa for Ultra Mel, within the category: Non-Alcoholic Drinks.
Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.
Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.
Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.
The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.
Ambient advertisement created by M&C Saatchi, South Africa for The Haven Night Shelter, within the category: Public Interest, NGO.
Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.
If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages. How is it that Autocorrect has no problem recognising a sentence like “The bourgeoisie acquiesced in bequeathing their paraphernalia to the fascists”, but try typing in “Abrazos para ti” and before you can prevent it, Autocorrect has turned it into “Abrasive parade today.” This is a particularly acute problem in South Africa, where our Constitution recognises eleven official languages and our phones only recognise one. Savanna Cider is a proudly South African cider that’s much loved for its unapologetic crisp witty commentary on the ironies of South African life. They declared “We’re tired of ducking Autocorrect forcing South Africans to speak English”, and set out to liberate people’s phones through a simple hack. Simply go to the Savanna website, download a file in the language of your choice, save it to your Contacts, and vóila. A contact file takes up little space on your phone and can contain an unlimited number of words. Because Autocorrect recognises words saved to your Contacts and doesn’t correct them, saving a Contact file with the 500 most used words in a language automatically “teaches” your phone that language. No more Autocorrect snafus. No more being forced to use someone else’s mother tongue. "Shosholoza" is an Nguni song that was sung by the mixed tribes of miners mining gold in South Africa.. It was sung by all-male African workers that were working in the South African mines in a call and response style. The song is so popular in South African culture that it is often referred to as South Africa's second national anthem. We re-wrote it to according to autocorrect. Digital advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.