Film advertisement created by DDB, South Africa for Honda, within the category: Automotive.

Ambient advertisement created by FCB, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them. Digital advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

That’s Frank Bespoke’s world. He’s one of South Africa’s master tailors. He takes an age-old craft and adapts it for the modern man. This documentary is the beginning of Oude Meester’s quest to discover fellow masters of today, and forms part of a promotion where you can cruise away in a Frank Bespoke suit worth R15,000. Film advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Film advertisement created by King James, South Africa for Santam, within the category: Finance.

Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Skip, within the category: House, Garden.