People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Castle Lite, within the category: Alcoholic Drinks.

To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers. Audio advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Electronics, Technology.

Gumtree isn't just big, it's HUGE. There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective. The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree. Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.

Film advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

Ambient advertisement created by King James, South Africa for kulula.com, within the category: Transport.

Film advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Film advertisement created by OpenCo, South Africa for Jameson, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Native, South Africa for Absolut, within the category: Alcoholic Drinks.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by FoxP2, South Africa for Drive Dry, within the category: Public Interest, NGO.