Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by FCB, South Africa for Safely Home, within the category: Public Interest, NGO.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Film advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women. Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human. Sexpo, South Africa's premier health, sexuality and lifestyle expo, is campaigning to make sex great again by ensuring that sex and sexuality are topics that are on everybody's lips! Digital advertisement created by Retroviral, South Africa for Sexpo South Africa, within the category: Recreation, Leisure.

At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders. Design advertisement created by Joe Public, South Africa for Johannesburg Pride, within the category: Public Interest, NGO.

Film advertisement created by TBWA, South Africa for Standard Bank, within the category: Finance.

Film advertisement created by Fishgate, South Africa for Ctrack, within the category: Electronics, Technology.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Film advertisement created by Leo Burnett, South Africa for Lennon, within the category: Pharmaceutical.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.