Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves. Digital advertisement created by Ogilvy, South Africa for Cape Town Tourism, within the category: Transport.

Ambient advertisement created by JWT, South Africa for Smirnoff, within the category: Alcoholic Drinks.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Cell C, within the category: Electronics, Technology.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Digital advertisement created by Retroactive, South Africa for Biogen, within the category: Pharmaceutical.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

Experiential advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Digital advertisement created by FCB, South Africa for Safari Link, within the category: Recreation, Leisure.

A POV look into the life of a tastemaker couple.

Film advertisement created by TBWA, South Africa for Jungle Energy Bar, within the category: Food.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.

Maybe cars come alive at night, when dealerships close and employees leave, wouldn't that be great? Our client, Auto Bavaria Midrand, briefed us to produce a piece of content for online to launch their new dealership's location and this was the result. Film advertisement created by 10th Street, South Africa for Auto Bavaria, within the category: Automotive.

Campaign website: http://www.getmeto21.com Digital advertisement created by Lowe, South Africa for Organ Donor Foundation, within the category: Public Interest, NGO.

Digital advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Integrated advertisement created by FCB, South Africa for NetFlorist, within the categories: House, Garden, Retail Services.

Film advertisement created by Black River Football Club, South Africa for wonga.com, within the category: Finance.