Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

From asylum seekers to Irelands' first blind teacher, from human rights to humane technology - Maynooth University is changing the face of Irish society. This campaign showcases the incredible Masters students, lecturers and research changing the face of business, justice, media and science and innovation through their groundbreaking work at Maynooth University. The university's culture of diversity, bravery, human and societal-lead research knowns no bounds. This campaign brings to light its most valuable asset -its people, who are creating very real, very meaningful positive change, every single day - in their classrooms and labs, in their places of work and in their communities in Ireland and indeed the world We were focused on telling a story about Maynooth University that breaks down boundaries and stereotypes, by reinforcing the incredible work being completed by the people within the grounds and the alumni from all around the world. Film advertisement created by KICK, Ireland for Maynooth University, within the category: Education.

The concept behind this ad was inspired by the negative preconceptions that people had on the Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. Film advertisement created by Huskies, Ireland for Nissan, within the category: Automotive.

ROTHCO and Dublin Bus bring together the young generation of Pride supporters with the over 65s who paved the way for LGBTQ rights. Digital advertisement created by Rothco | Accenture Interactive, Ireland for Dublin Bus, within the category: Public Interest, NGO.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.

On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Ireland for ISI, within the category: Finance.

Digicel brand ambassador and world’s fastest man, Usain Bolt, shows how the famous Caribbean passion for music and sport can bring people together, no matter where they come from. The campaign will run across the Caribbean, Central America and throughout the South Pacific. Digital advertisement created by Boys & Girls, Ireland for Digicel, within the category: Electronics, Technology.

Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Today’s world is busy building walls, erecting borders and turning inwards. But the Irish national postal service (An Post) have always determined to look outwards, break down barriers and reject insularism, exporting Ireland to the world and the world to Ireland. There are no limits. Welcome to a World Wide Open. Film advertisement created by Target McConnells, Ireland for An Post, within the category: Professional Services.

Film advertisement created by Rothco, Ireland for Irish Defence Forces, within the category: Public Interest, NGO.

Digital advertisement created by Guns or Knives, Ireland for Heineken, within the category: Alcoholic Drinks.

The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival. Digital advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.