Equality Time

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.