Ambient advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Direct advertisement created by Matriz, Brazil for Câmara Rio-Grandense do Livro, within the category: Recreation, Leisure.

Digital advertisement created by JWT, Brazil for Instituto Ayrton Senna, within the category: Public Interest, NGO.

Digital advertisement created by Havas, Brazil for GPA Institute, within the category: Public Interest, NGO.

Film advertisement created by Artplan, Brazil for Amil Health Care, within the category: Health.

Ambient advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Ambient advertisement created by F.biz, Brazil for Motorola, within the category: Electronics, Technology.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Ambient advertisement created by LDC, Brazil for Grupo Guga Kuerten, within the category: Public Interest, NGO.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Outdoor advertisement created by Fox Creative, Brazil for Fox, within the category: Media.

Digital advertisement created by PS10, Brazil for Vital Implantes, within the category: Health.

São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help? Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help. Direct advertisement created by Miami Ad School, Brazil for Coffee Suplicy, within the category: Non-Alcoholic Drinks.

Direct advertisement created by FNG Latam Creative Services, Brazil for Fox Sports, within the category: Media.

On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed to the sun for a week, the other was protected from it. Direct advertisement created by Camisa 10, Brazil for Vichy, within the category: Health.

Digital advertisement created by Africa, Brazil for ESPN, within the category: Media.