Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Agency Producer:Julia Ramos Audio advertisement created by F.biz, Brazil for Alpha FM, within the category: Media.

Digital advertisement created by Artplan, Brazil for Rock in Rio, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

Film advertisement created by Tech and Soul, Brazil for Bienal Sao Paulo, within the category: Recreation, Leisure.

Digital advertisement created by DM9Rio, Brazil for Obra do Berço, within the category: Public Interest, NGO.

Digital advertisement created by AKQA, Brazil for Nike, within the categories: Fashion, Retail Services.

Ambient advertisement created by FIC, Brazil for Fox Sports, within the category: Media.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Public Interest, NGO.

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.

On a dark background, several people make the "Mannequin Challenge" in everyday situations, talking, watching TV and so on. Meanwhile, the locution presents a couple fight, in which the man attacks his wife / girlfriend. At the end of the video, appears the concept that invites people who witness or know this situation, "do not just stand there." Film advertisement created by 100 Graus, Brazil for Institu Maria da Penha, within the category: Public Interest, NGO.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.