The idea uses the AI to create a new kind of advertising to sell the Spotify Premium using the voice of famous singers. Digital advertisement created by Redhook School, Brazil for Spotify, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Experiential advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by PS10, Brazil for Vital Implantes, within the category: Health.

Outdoor advertisement created by DDB, Brazil for Beneficência Portuguesa, within the category: Public Interest, NGO.

Content advertisement created by FCB, Brazil for Corpo do Poema, within the category: Media.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

The word "passarela" has two meanings: catwalk and footbridge. Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot. Anybody can access the instructions on the website to build its own Safety Bike Radio. An App allows users to record their own messages and even transmit live. Audio advertisement created by Isobar, Brazil for 98FM, within the category: Electronics, Technology.

Film advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Mota, Brazil for EZPlastic, within the category: Public Interest, NGO.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Ambient advertisement created by NBS, Brazil for Del Valle, within the category: Food.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.