URL: http://realbeautysketches.dove.us Women are their own worsts beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their potential. That's why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think. Digital advertisement created by Ogilvy, Brazil for Dove, within the category: Health.

Film advertisement created by Slogan, Brazil for Unimed, within the category: Health.

Film advertisement created by Agencia3, Brazil for Alerj, within the category: Public Interest, NGO.

Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

True stories may seem fake. Fake stories may seem true. This is the message from Boatos.org, a brazilian fact-checking website that identifies and debunks hoaxes and fake news since 2013. To raise awareness on the subject, agency Filadelfia and production company Março created this branded-content animated video, telling the unbelieavable true story that Tsutomu Yamaguchi lived during World War II. Film advertisement created by Filadelfia, Brazil for Boatos.org, within the category: Media.

Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from. Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality. Experiential advertisement created by Voz das Comunidades, Brazil for Voz das Comunidades, within the category: Agency Self-Promo.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Direct advertisement created by Matriz, Brazil for Câmara Rio-Grandense do Livro, within the category: Recreation, Leisure.

Ambient advertisement created by The Marketing Store, Brazil for FIAT, within the category: Automotive.

Outdoor advertisement created by Danza, Brazil for Coliseu Figth Club, within the category: Recreation, Leisure.

Ambient advertisement created by Miami Ad School, Brazil for Ben & Jerry's, within the category: Food.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Integrated advertisement created by Africa, Brazil for The Nature Conservancy, within the category: Public Interest, NGO.

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge. Digital advertisement created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

Covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

Digital advertisement created by NBS, Brazil for Clube de Regatas do Flamengo, within the category: Sports.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.