Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

Digital advertisement created by VML, Brazil for Plenitud, within the category: Health.

"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado. With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend. Film advertisement created by Publicis Brasil, Brazil for Honda, within the category: Automotive.

Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks: "Do you think that's fair?" The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men. Film advertisement created by BETC, Brazil for Plano de Menina, within the category: Public Interest, NGO.

Sound Producer: Timbre/Art.Sound Ambient advertisement created by FCB, Brazil for Hewlett-Packard, within the category: Electronics, Technology.

Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free. Ambient advertisement created by Ogilvy, Brazil for Billboard, within the category: Media.

On a dark background, several people make the "Mannequin Challenge" in everyday situations, talking, watching TV and so on. Meanwhile, the locution presents a couple fight, in which the man attacks his wife / girlfriend. At the end of the video, appears the concept that invites people who witness or know this situation, "do not just stand there." Film advertisement created by 100 Graus, Brazil for Institu Maria da Penha, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by Peppery, Brazil for Puma, within the category: Fashion.

The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Film advertisement created by Geometry Global, Brazil for Jack Link's, within the category: Food.

Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

"Abyssal. It's time to emerge" The Bienal de São Paulo was one of the first face-to-face events after 15 months of social distancing. In Brazil, along with the Pandemic, we had threats of coup and sabotage of vaccination, in addition to an environment of denial of science and protection of art. In other words, the darkness. “Abyssal” reminds us that knowledge is light and art is knowledge and entertainment together. Film advertisement created by Tech and Soul, Brazil for Bienal de São Paulo, within the categories: Education, Public Interest, NGO.