Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform. We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records. Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content. Ambient advertisement created by Moma, Brazil for Saraiva, within the category: Retail Services.

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

To remind people how important it is to get vaccinated and stay protected, the Ministry of Health installed a small alert throughout the streets of São Paulo. Ambient advertisement created by CC&P, Brazil for Ministry of Health, within the category: Public Interest, NGO.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal. The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world. Film advertisement created by 3yz, Brazil for Radio SulAmérica Paradiso FM, within the category: Electronics, Technology.

As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers. Film advertisement created by JWT, Brazil for Bepanthen, within the category: Pharmaceutical.

We know every woman has a strong relationship with her hair. It is something that affects self-esteem and personality directly. We take this link to show the importance of another type of care: prevention of breast cancer. In a beauty salon, and unaware that they were being filmed, clients were invited by their hairdressers to change their hairstyle. However, instead of those books with images of beautiful hairstyles, they received a book especially produced for the action, with women in treatment, that is, with short hair or even no hair at all. The impact was so great that in addition to being aware of the prevention of cancer, they decided to donate part of the hair for the production of wigs. Experiential advertisement created by Genius, Brazil for Biglar, within the category: Public Interest, NGO.

Finger Drive is a game series created for Instagram Stories. Without using any kind of programming, the game utilizes the functions Instagram Stories already have, like tapping the screen to move to the next frame or holding your finger to pause the video, to create game controls. Digital advertisement created by GTB, Brazil for Ford, within the category: Gaming.

On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness. Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.

Flamengo, a world champion in the 80's and the biggest football club in a Brazil, is arguably the team with the biggest fan base in the whole world: around 35 million people. Based on their passion and devotion, the spot shows that the club has already crossed the defining boundaries of football to become something much bigger, almost mythical. Film advertisement created by No Bullshit, Brazil for Flamengo, within the category: Sports.

Film advertisement created by Miami Ad School, Brazil for YouTube, within the category: Media.

On a dark background, several people make the "Mannequin Challenge" in everyday situations, talking, watching TV and so on. Meanwhile, the locution presents a couple fight, in which the man attacks his wife / girlfriend. At the end of the video, appears the concept that invites people who witness or know this situation, "do not just stand there." Film advertisement created by 100 Graus, Brazil for Institu Maria da Penha, within the category: Public Interest, NGO.

Domino's delivers Christmas dinner to homeless people. . Film advertisement created by Candy Shop, Brazil for Domino's Pizza, within the category: Food.

Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.

Film advertisement created by BETC, Brazil for Peugeot, within the category: Automotive.

This film captures a real and intriguing scene inside the backstage of São Paulo International Motor Show, the biggest auto show in Latin America. When a Mustang arrives, everyone from the staff, including other car brands, stare it open-mouthed. Ford legends are respected, and no one can stay indifferent to them. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.

The film shows All New L200 Triton Sport’s victory over the biggest battles of all times: bigger than Waterloo, bigger than Thermopylae and bigger than Stalingrad. The commercial alludes to the historical battles that not even with the greatest badasses in history were able to defeat the new pick-up. Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Outdoor advertisement created by LDC, Brazil for Red Bull, within the category: Non-Alcoholic Drinks.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.