A History of Making Change

The campaign highlights coin-worthy moments in history that have changed the world. This campaign platform uses innovative and engaging storytelling to motivate the population to learn more about Canadian history, focusing on two key moments in Canadian history. For each coin launch, the Royal Mint has recreated these historical moments and has brought them to life using a mix of photography, visual FX and cinemagraph techniques, to get audiences excited and intrigued about these important events. The stories then continued into other activations where the stories were retold in new ways leveraging modern platforms and contexts. Film advertisement created by McCann, Canada for The Royal Canadian Mint, within the category: Other.