Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Film advertisement created by Smith Brothers, United States for Dum Dums, within the category: Confectionery, Snacks.

The Snow Fox is a wintry tale of a young child who adventures through the forest with a newfound furry friend in search of his/her mother. But this is no ordinary story. The Snow Fox is powered by words. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene. Word by word the story comes to life, bringing an element of magic to special bedtime story bonding moments between parent and child. Using the latest SiriKit to turn voice into a reading gesture—a mobile first—The Snow Fox gives new life to the oldest form of story while transforming how we incentivize our children to learn. At the end of The Snow Fox, children can create a short memento of their narration to share with family and friends. Digital advertisement created by AKQA, United States for AKQA, within the category: Agency Self-Promo.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

The collection is made from recycled textile from the Garment Collecting initiative in H&M’s own stores. H&M has made a film with a clear message: “There are no rules in fashion but one, to recycle your clothes”. H&M has made it a mission to create a loop when it comes to textile. By receiving old clothes and using it in the manufacturing of new products H&M seeks to minimize the damage on the environment and create a new future for the fashion industry.

Film advertisement created by Entrinsic, Canada for Victoria Gin, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Digital advertisement created by TBWA, Denmark for Starmark, within the category: Retail Services.

Digital advertisement created by TBWA, Netherlands for AXA, within the category: Electronics, Technology.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

Film advertisement created by Creature of London, United Kingdom for Anchor Cheddar, within the category: Food.

Film advertisement created by Serviceplan, France for Sarenza, within the category: Retail Services.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

The Village is a magazine that focuses on city's life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people's live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people's attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code. Digital advertisement created by Leo Burnett, Russia for The Village, within the category: Media.

To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday. Film advertisement created by Havas, Canada for Greenfield Natural Meat Co., within the category: Food.

Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products. Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.