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Close the loop

WVA
WVA 5 subscribers
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In Denmark

The collection is made from recycled textile from the Garment Collecting initiative in H&M’s own stores. H&M has made a film with a clear message: “There are no rules in fashion but one, to recycle your clothes”. H&M has made it a mission to create a loop when it comes to textile. By receiving old clothes and using it in the manufacturing of new products H&M seeks to minimize the damage on the environment and create a new future for the fashion industry.

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