UBS, the leading global wealth manager, recently arranged for three pupils from a primary school in Camden to visit the home of the Mercedes-AMG Petronas Formula One Team, with a special surprise meeting with Lewis Hamilton at the end of the factory tour. The children were chosen for their interest in STEM subjects and desire for a career in the engineering and automotive industries. They were shown round the Team’s Brackley factory and introduced to some of the different roles that are essential to delivering a championship winning car. Lewis Hamilton had a little fun with the visitors, disguising himself as an engineer at first before taking off his mask to surprise them. He then sat down with the students to talk about the importance of education, a positive mental attitude and dedication. Film advertisement created by Whisper, United Kingdom for UBS, within the category: Finance.

Film advertisement created by David&Goliath, United States for Universal Studios, within the category: Recreation, Leisure.

Eric Cantona and Paddy Power team up to kung-fu kick Brexit in the chest and offer Brits on both sides of the argument have had enough. Introducing the Brexit Bunker: A secret refuge in the middle of the sea between England and Europe where one lucky person and a guest can take refuge from all the Brexit-related chaos. Watch Cantona as he tours the Bunker and takes shots at the politicians who got the UK into this mess in the first place (even doing his own rendition of Theresa May’s infamous dance moves). See more videos and get a taste of the King’s view of the impending apocalypse on brexitbunker.eu Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Rothco, Ireland for Irish Defence Forces, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Outdoor advertisement created by VIA, United States for Vaseline, within the category: Health.

Digital advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Digital advertisement created by The Monkeys, Australia for Unicef, within the category: Public Interest, NGO.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Film advertisement created by Anomaly, United Kingdom for Freeview Play, within the category: Media.

Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.

Film advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.

Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by Grey, Indonesia for Pantene, within the category: Beauty.

At CES 2019 in Las Vegas, the United States Postal Service showed off the Connected Mailbox, a device that tells you when the mail is in and a whole lot more. First of all, this device is a prototype. USPS is still looking for a hardware partner to get this thing made, so none of the features are final. I say this because the one I saw seems to do everything, and sometimes stuff like that doesn't make it into the final production unit. The obvious thing you can do is get an alert when the mail arrives. But it's also connected to Google Assistant and/or Amazon Alexa, so you can have your Philips Hue lights turn a certain color when the mail arrives. You can also set up a camera to record people getting the mail. That way, if someone tampers with your mail, you'll be able to see it. One of the things that USPS was pushing at CES was its Informed Delivery service, which already works. This is a service that will send you an email every morning with your scanned mail items, so you can already see what you're going to receive. If you see something particularly exciting, you might be outside checking the mail multiple times a day. But the cool thing is that with the Connected Mailbox, you can now be alerted when that item actually arrives. Experiential advertisement created by McCann, United States for USPS, within the category: Professional Services.