Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda. Direct advertisement created by Leo Burnett, Spain for Fundación Altius, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Ambient advertisement created by New Message, Netherlands for The Phone, within the category: Media.

Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again. Digital advertisement created by Berghs School Of Communication, Sweden for Japan Tourism, within the category: Transport.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by Droga5, United Kingdom for Seat, within the category: Automotive.

Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

What would you do if you lost your phone? OK you can call your provider and/or insurer and have it replaced. But what about all those photos clogging up your photo library? What lengths would you go to replace them? That’s the starting point for this new spot for Fujifilm Ireland’s Imagine photo printing service. Film advertisement created by Bloom, Ireland for Fujifilm, within the category: Electronics, Technology.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.

This year the OnePlus Valentine's Day competition comes in the form of an amorous advert. Real tweets received from members of our community, since the November launch of our latest flagship killer, have been incorporated into a video that highlights just how much our users genuinely love the OnePlus 3T. Visit oneplus.net/lickoflove for more info. Digital advertisement created by Stellar, United Kingdom for OnePlus, within the category: Electronics, Technology.

This year, the Christmas self-promotion campaign of Manifiesto focuses on collecting food for families in need. But it’s not an ordinary collection! For first time, we don't collect basic foods, but we collect Christmas batches! In Spain it is traditional for Christmas that companies give to their employees baskets full of typical Christmas products, such as nougats, sausages, chocolates... However, sometimes, it happens that the same employee gets more than one batch per year, and finally, these products are repeated excessively during the family meals and dinners. Thus, considering that nowadays due to the crisis in our country there are many more families in need who probably will not taste these typical products in Christmas, we thought it would be a great idea to give away our batches to turn their Christmas into a truly Christmas. This campaign began inside the agency, because all of us decided to give our batch. And it continues for any person or company who wants to contribute to this particular solidarity campaign. More info at www.regalatulote.es. Digital advertisement created by Manifiesto, Spain for Manifiesto, within the category: Agency Self-Promo.

Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.