Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Integrated advertisement created by Cairo Ad School, Egypt for Dove Men+Care, within the category: Health.

Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.

Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

"Books" is the campaign to present the I Encuentro de los Mares, a special and unique event, which will take place between Malaga and Cádiz from June 16 to 19. This congress is a multidisciplinary four-day adventure. The nautical chart transports us from the Mediterranean to the Atlantic in a journey that goes beyond what is a gastronomic congress. Encuentro de las Mares links gastronomy with science and the fishing sector, the objective of the defender of the culture of the sea, the debate on the responsible exploitation of marine resources, the knowledge of the first hand the concerns and experiences of those who they have professionally at sea their work center and, of course, listen to some of the best chefs linked to the world of the sea. In this first edition, Italy is the guest country and participant of its great chefs. The congress will take place on the 16th and 17th in Málaga and Marbella and on the 18th and 19th in the province of Cádiz. Start with a popular activity in Pier 1 of the Port of Malaga where we will merge the espetos with the Basque broilers. The meeting and the cooking sessions, the Encounter of the Seas also offer the unique gastronomic proposals North and South: A four-handed menu for cooking the Malaga-born José Carlos García and the Cantabrian Sergio Bastardo and another at El lago de Marbella, hand From the Andalusian Juan José Carmona and the Galician Javier Olleros. In addition, you can see the cruise through this sea of Michelin stars in Aponiente, in an exclusive and very special dinner with Ángel León. Creativity, with Ángel León as protagonist, launches a message that vindicates the theme "Do it" in front of the "Read it", the "do" versus the "read". All this with a single objective: to awaken the social conscience about the importance of the sea in our lives and the responsibility to make sensible use of its resources. Integrated advertisement created by CLV, Spain for Aponiente, within the category: Food.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.

Ambient advertisement created by Wyse, United States for Wyse, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Trojan horse made of pretzels and cheddar infiltrates remote mountain-top castle protected by medieval child army! Film advertisement created by Goodby Silverstein & Partners, United States for Kraft-Heinz Lunchables, within the category: Food.

Experiential advertisement created by The Garden, Canada for DanceSafe, within the category: Public Interest, NGO.

Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.

To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth. Direct advertisement created by SSSS & Orchestra, Netherlands for SSSS & Orchestra, within the category: Agency Self-Promo.

Film advertisement created by Lowe, United States for Lenovo, within the category: Electronics, Technology.

We started it off as an April Fool's prank, with a video of Thor promoting his new fictional brand called HeavyBubbles. http://www.heavybubbles.com Digital advertisement created by Allenby, Iceland for SodaStream, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

As the campaign will be broadcasted in different countries across Europe, picking dance as a universal language was a key creative starter. The commercial showcases a split screen battle between a razor user and a dancer stunningly mirroring all razor’s movements. “The best shaving performance by BIC” - the brand USP - has been metaphorically twisted into “The best dance performance by Hungry and Foolish!" Film advertisement created by Hungry and Foolish, France for BIC, within the category: Office Equipment.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.