Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

French telco brings back the memory of Johnny Hallyday for Christmas. n France, if there is one person that everyone agrees on, it's definitely Johnny Hallyday, aka the French Elvis. During his long and storied musical career, Johnny sold more than 110 millions records. His concerts gathered a total of more than 29 millions spectators. He earned 10 Victoires de la Musique – the French Grammy Awards. But what makes him really unique is his ability to unite French people of all creeds and horizons and cross over multiple generations with his music… and to last through the years. Even 4 years after his death, he remains very dear to French people’s hearts. And because Christmas is the season when people feel the urge to be together the most, this year Bouygues Telecom wanted to pay a tribute to him and to all his fans everywhere in France. A good way for the telco company to celebrate what brings us together and also to bring some rock’n’roll music into people's homes. Film advertisement created by BETC, France for Bouygues Telecom, within the categories: Electronics, Technology, Music.

São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by Heimat, Germany for OTTO, within the category: Retail Services.

The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories. Film advertisement created by the7stars, United Kingdom for Sofology, within the categories: House, Garden, Retail Services.

Film advertisement created by BBDO, United States for Extra Gum, within the category: Confectionery, Snacks.

Barkley launched a book on Amazon Prime Day not by discounting it, but by selling it for a million dollars. Why a million? To illustrate the value of the answers to this million-dollar question: What should a brand do in a world with no paid advertising? The Media Advantage is authored by Barkley Chief Engagement Officer Jim Elms, who formerly led the Amazon media business for IPG and was also global media agency lead for the first Amazon Prime Day. Not only is the million-dollar-book stained by his coffee cup and whisky glass, but it shows marketers how to navigate “a world gone dark”—that is, a media environment where consumers have many ways to avoid seeing your message, your TV :30, your banners and pre-roll, and all the sinkholes advertisers still pour money into. The product videos and customer reviews lean into the fun. The product video features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market just before the security laser beam grid turns on. In a customer review, J. Howard writes, “You’ll get all or most of it even if you settle for the $17.95 copy instead of ordering the fully autographed, stained, super-inspired, million-dollar bookdoggle. On the national holiday for discounts, he jacks up the price of his book by $999,982.05?” For those looking to get a copy of the book at a cost more within their price range, a pristine new version of the book is also available on Amazon for $17.95. Integrated advertisement created by Barkley, United States for Barkley, within the category: Agency Self-Promo.

Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music. Film advertisement created by WPP, Cambodia for Angkor Beer, within the category: Alcoholic Drinks.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Seat, within the category: Automotive.

Ernest Hemingway novels are universally considered to be modern masterpieces, but younger generations aren't reading them. To help peak their interest, we're taking his most famous works and turning them into :15 films which they can easily watch in their social feeds. Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by TrojanOne, Canada for Fisher-Price, within the category: Gaming.

Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

Film advertisement created by Draftz, Brazil for Rosa Vermelha, within the category: Alcoholic Drinks.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Norway for XL-BYGG, within the category: House, Garden.