Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Disneyland, within the category: Recreation, Leisure.

ACADOMIA, French leader of academic support and tutoring, is back on TV with a commercial which pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful." The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something. The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds. With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand." Film advertisement created by HUMANSEVEN, France for Acadomia, within the category: Education.

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’. The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created. Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it. Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

3D holograms, spacecraft, fireworks, VFX elements in nearly every scene – launching a new Lexus ES on televisions across the UAE along with a web release all over the world. Shoot in Kiev, postproduction in Poland, Japan, Hungary. 2 months work done in about 3 weeks, a few teams from 4 countries. So this job was really, well let's say engaging. Everything directed by Luke Huxham, idea by Delphys agency. Film advertisement created by Delphys, Japan for Lexus, within the category: Automotive.

Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.

Experiential advertisement created by Mark+, Brazil for Multisom, within the category: Electronics, Technology.

Digital advertisement created by Stendahls, Sweden for Harman Kardon, within the category: Electronics, Technology.

Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Film advertisement created by Visual Crafters, Poland for Eobuwie, within the category: Fashion.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories. Film advertisement created by the7stars, United Kingdom for Sofology, within the categories: House, Garden, Retail Services.

Barkley launched a book on Amazon Prime Day not by discounting it, but by selling it for a million dollars. Why a million? To illustrate the value of the answers to this million-dollar question: What should a brand do in a world with no paid advertising? The Media Advantage is authored by Barkley Chief Engagement Officer Jim Elms, who formerly led the Amazon media business for IPG and was also global media agency lead for the first Amazon Prime Day. Not only is the million-dollar-book stained by his coffee cup and whisky glass, but it shows marketers how to navigate “a world gone dark”—that is, a media environment where consumers have many ways to avoid seeing your message, your TV :30, your banners and pre-roll, and all the sinkholes advertisers still pour money into. The product videos and customer reviews lean into the fun. The product video features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market just before the security laser beam grid turns on. In a customer review, J. Howard writes, “You’ll get all or most of it even if you settle for the $17.95 copy instead of ordering the fully autographed, stained, super-inspired, million-dollar bookdoggle. On the national holiday for discounts, he jacks up the price of his book by $999,982.05?” For those looking to get a copy of the book at a cost more within their price range, a pristine new version of the book is also available on Amazon for $17.95. Integrated advertisement created by Barkley, United States for Barkley, within the category: Agency Self-Promo.

Barclays has launched a fully integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide. Integrated advertisement created by Iris, United Kingdom for Barclays, within the category: Finance.

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by TrojanOne, Canada for Fisher-Price, within the category: Gaming.