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Film advertisement created by Epstein's Fine Furs, United States for Sara Golden, within the category: Personal Accessories.
Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.
Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.
The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.
Film advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Public Interest, NGO.
Cyber bullying which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying. To attract people’s attention to this problem Samsung and Turkish Information and Communication Technologies Authority (ICTA) started a movement: Do not be a cyberbully! Be aware of it. Film advertisement created by Titrifikir, Turkey for Samsung, within the category: Electronics, Technology.
New work by Brett de Vos for Asics global 'I MOVE ME' campaign, featuring Tennis champion Novak Djokovic as part of a fully integrated film and stills campaign Revolver produced. Filmed between Monte Carlo, France and Belgrade, Serbia, the story showcases Djokovic’s dedication to the sport and the positive impact he has on the younger generation of Tennis players. Coming from a broken environment and no tennis footprint, Novak Djokovic has risen to the top of his sport and reminds us that with hard work and determination there is no telling what we can achieve. Photographer Cyril Masson. Film advertisement created by Superlarge, Netherlands for ASICS, within the category: Fashion.
A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.
In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society. In this context, FOX Premium would launch the new series "Pose", composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were "todos"; in groups of female characters, they were "todas"; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were "todes”. The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming "Pose" as the first series to dare to change the rules of Spanish. Integrated advertisement created by Astillero, Argentina for FX Networks, within the category: Media.