Film advertisement created by BETC, France for Disneyland, within the category: Recreation, Leisure.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by the Smarts, Bulgaria for Night of the Theatres, within the category: Recreation, Leisure.

A unique artwork created by contemporary artist Love Lundell will be auctioned online during Stockholm Art Week to be inked on the highest bidder. The final artwork will only exist as one unique permanent tattoo on human skin and all proceeds raised from the auction will be donated to UNHCR to assist with the on-going refugee crisis. Ambient advertisement created by M&C Saatchi, Sweden for Stockholm Art Week, within the category: Recreation, Leisure.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Inspired by fans’ Cheetos-infused recipes that have gone viral across the country, Cheetos will open its first-ever fine-dining restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 signature dishes – from Cheetos grilled cheese and tomato soup to flamin’ hot limon chicken tacos to sweetos sweet and salty cookies. Guests can visit TheSpottedCheetah.com to make a reservation using the OpenTable plug-in on the homepage. Fans who can’t make it to restaurant can download the digital cookbook beginning August 15th to recreate the dangerously delicious dishes at home. Film advertisement created by The Marketing Arm, United States for Cheetos, within the category: Confectionery, Snacks.

Digital advertisement created by McCann, Spain for Arrels Foundation, within the category: Public Interest, NGO.

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating. Film advertisement created by Barkley, United States for Planet Fitness, within the categories: Professional Services, Recreation, Leisure.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for Think!, within the category: Public Interest, NGO.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Ambient advertisement created by Publicis, Indonesia for BMW, within the category: Automotive.