To remind Amazonian women to take their yearly Pap test, a flower that blooms once a year. Ambient advertisement created by Ogilvy, Brazil for Hermes Pardini, within the category: Health.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Ambient advertisement created by Pool, Sweden for Gröna Lund Theme Park, within the category: Recreation, Leisure.

Film advertisement created by Grey, United States for AARP, within the category: Public Interest, NGO.

Search Responsibly – a collaboration between Multicultural ad agency ALMA and former neo-Nazi Christian Picciolini – which exposes the pitfalls of hateful internet searches and aims to prevent recruitment to violent extremist groups via paid search.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Film advertisement created by Underdog Entertainment, United States for Hallmark, within the category: Other.

Film advertisement created by The BAM Connection, United States for TheraTears, within the category: Pharmaceutical.

Film advertisement created by W&Cie, France for NF, within the category: Professional Services.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Advertising Agency: Proximity, Toronto, Canada Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Additional credits: Director: Kobi Havia Digital advertisement created by Drori Shlomi Advertising, Israel for Alfa Romeo, within the category: Automotive.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Ambient advertisement created by Leo Burnett, Canada for TD Bank, within the category: Finance.

The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics. Video Production: Davaï ! Ambient advertisement created by Youville, Canada for Les Affaires, within the category: Media.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Digital advertisement created by Grip Limited, Canada for Sunnybrook Hospital, within the category: Health.