Film advertisement created by Ogilvy, Ireland for ISPCC, within the category: Public Interest, NGO.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

In this series, we follow Johann who works at an Online Marketing agency and runs brand awareness campaigns through LinkedIn for his clients. The central idea of the campaign is to raise the awareness of the LinkedIn brand in the DACH region showcasing LinkedIn Marketing Solutions. This campaign will follow two personas representing modern marketers showing how LinkedIn solutions can help them to reach their goals. Digital advertisement created by seitenweise, Germany for LinkedIn, within the category: Professional Services.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Digital advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Australia for Bank of Melbourne, within the category: Finance.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Co-op, within the category: Retail Services.

Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Film advertisement created by BBDO, Argentina for H2oh!, within the category: Non-Alcoholic Drinks.

Dutch Internet & TV provider XS4ALL launches 'MovieMatch', an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics. Digital advertisement created by bone, Netherlands for XS4ALL, within the category: Electronics, Technology.

As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Stammzellspenderdatei, within the category: Public Interest, NGO.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Digital advertisement created by ArnoBrasco, Turkey for Biskrem, within the category: Food.