Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Film advertisement created by BMF, Australia for Hyundai, within the category: Automotive.

Ambient advertisement created by Miami Ad School, United States for illy, within the category: Non-Alcoholic Drinks.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

Direct advertisement created by Red Lion, Canada for Cadillac, within the category: Automotive.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Digital advertisement created by Isobar, Hungary for Tesco, within the category: Retail Services.

Website http://www.lahistoriahacelahistoria.com/guernica/ To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city. To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The website was visited for so many people, indeed the brand got many more value. Digital advertisement created by Grey, Spain for Muy Historia, within the category: Media.

Film advertisement created by Change, France for Daikin, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Digital advertisement created by Rabbit Rabbit & Partners, United States for Mythic Bridge, within the category: Public Interest, NGO.

Ambient advertisement created by Voskhod, Russia for SiammSiamm, within the category: Retail Services.