O2, a Slovak TELCO operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender. To delight, support or maybe just to remind them to give you a call. Ambient advertisement created by Triad, Slovakia for O2, within the category: Electronics, Technology.

Everyone knows our agency by our distinct yellow color. Digital advertisement created by Binsfeld, Luxembourg for Binsfeld, within the category: Agency Self-Promo.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Direct advertisement created by La Facultad, Ecuador for Libri Mundi, within the category: Retail Services.

In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words. Less words - more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it - to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it. Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words. Film advertisement created by ANGRY, Ukraine for Ukrainian Marketing Forum, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Cheil, Hong Kong for Samsung, within the category: Electronics, Technology.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Ambient advertisement created by La Oveja Negra, Spain for Chanel Nº5, within the category: Health.

he Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community. Film advertisement created by Publicis, United States for ShineMSD, within the category: Public Interest, NGO.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Arena, Costa Rica for Cadena Mayor, within the category: Public Interest, NGO.

Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.