Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Music written and performed by George the Best Film advertisement created by Voskhod, Russia for My Vmeste Children's Foundation, within the category: Public Interest, NGO.

Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Film advertisement created by Etcetera, Netherlands for Old White, within the category: Food.

Ambient advertisement created by FCB, United States for The Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

You can't beat real, can you? Real photos, real face time and definitely real food. That's why Kettle Chips only use 100% real food ingredients in their crisps. Really. Film advertisement created by Joint, United Kingdom for Kettle, within the category: Food.

Film advertisement created by Leo Burnett, France for Le Trefle, within the category: House, Garden.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.

Digital advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, Spain for Syrmo, within the category: Electronics, Technology.

Film advertisement created by ESPM, Brazil for AVIVA, within the category: Finance.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Direct advertisement created by VML, United States for Kashi, within the category: Confectionery, Snacks.

Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.