Ambient advertisement created by Wunderman, United Arab Emirates for Charicycles, within the category: Recreation, Leisure.

Experiential advertisement created by JCDecaux, Australia for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for International Committee of the Red Cross, within the category: Public Interest, NGO.

Every region in Belgium has a public employment service. The VDAB is the public employment service of Flanders (official language: Dutch). The VDAB was founded in 1989 in order to make the labour market in Flanders as transparent and dynamic as possible. For the first time in years a new image-campaign – launched with this one minute commercial - will be the start of a new VDAB, an agile organization in a dynamic context for those who work, those who provide work and for those who search for work. The claim “And everything moves” emphasizes the fact that VDAB is that spark for your career. Film advertisement created by RCA, Belgium for VDAB, within the category: Professional Services.

For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba. Film advertisement created by Atlantic, United States for #breathewithme Revolution, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Advertising Agency: VCCP, UK Copywriter: Jermaine Hillman Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Executive Producer / Producer: Johnnie Frankel Film advertisement created by VCCP, United Kingdom for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Digital advertisement created by BCM, Australia for Bundaberg Brewed Drinks, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for gay and bisexual men, highlighting the discriminatory UK law which states that it is illegal for all gay or bisexual men to donate blood – even if it’s perfectly safe to use – unless they are willing to abstain from sex for three months. Located in a secret London location, the Illegal Blood Bank will offer gay and bisexual men the opportunity to donate their blood in protest against the current law, and to highlight that there is a safe supply of blood currently being ignored due to the discriminatory legislation, which is much needed and could benefit the entire UK population. Working with FreedomToDonate, the pressure group seeking to make blood donation more inclusive, UNILAD is calling for a fairer blood donation system, where everyone is treated equally and assessed on their individual behaviour, not their sexual orientation. To support, the MSM community can register to become a donor on November 23rd at www.bloodwithoutbias.com. Allies of the cause, regardless of gender or sexual orientation, can raise awareness and show their support by using #BloodWithoutBias on their social channels or signing the petition here. The launch of the Illegal Blood Bank is supported by a campaign which will harness UNILAD’s global audience of over 430 million, including its 44 million Facebook followers, and will also include paid social, PR and OOH activity. Integrated advertisement created by Elvis, United Kingdom for UNILAD, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Omnisend – an ecommerce-tailored email & SMS marketing automation platform – has launched its first ever video campaign “Small business stories. Literally.” The campaign video encapsulates in a light-hearted mood the difficulties that a lot of small businesses are facing when they begin to outgrow their limited conditions. These limited conditions can be the tools they use, the products they launched with, the suppliers they’ve been using, or even their physical locations. This last limitation is what Omnisend decided to focus on in order to tell the story: small businesses that are literally, physically small, and have already outgrown their surroundings. Digital advertisement created by Clinic212, Lithuania for Omnisend, within the categories: Electronics, Technology, Professional Services.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.