Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best. Digital advertisement created by Tether, United States for Bulletproof, within the category: Non-Alcoholic Drinks.

Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Synopsis: Amorim Flooring challenged us to create a compelling film for his new green product. The result is here and it will make you dance. Challenge: Wise is the new sustainable product of Amorim Flooring, one of the most recognizable cork brands of the world. Our challenge was to announce the groundbreaking nature of this product – with a negative footprint and non PVC - through a powerful story. We came up with the concept of a pavement as a stage. A stage where you can be whatever you want and make your own choices. To highlight the features of it, BY counted with António Casalinho, a renowned Portuguese ballet dancer. Through his organic moves, we are led on a journey of dedication and choices in a continuous parallelism between the features of pavement and the art of dancing. This was a singular way to communicate a unique product on the market, combining elegance, art and sustainability in just one film. Film advertisement created by By Interactive Brands Agency, Portugal for Wise, within the category: House, Garden.

Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.

On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.

KYMONO launches its style office: THE STUDIO Kymono advises and accompanies you further to create your unique style and tailor-made outfits to your image. Film advertisement created by Sens, France for Kymono, within the category: Fashion.

McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWA\Spain has taken part in this process of co-creation together with the brand to launch this new product. Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain who were affected by the COVID-19 crisis. They have joined together with the company’s regular food supply chain to create a team of more than 2,000 agricultural suppliers. Big Good was born from the need to support this sector, helping to reactivate their demand and contribute to their economic recuperation. Content advertisement created by TBWA, Spain for McDonald's, within the category: Food.

Barkley launched a book on Amazon Prime Day not by discounting it, but by selling it for a million dollars. Why a million? To illustrate the value of the answers to this million-dollar question: What should a brand do in a world with no paid advertising? The Media Advantage is authored by Barkley Chief Engagement Officer Jim Elms, who formerly led the Amazon media business for IPG and was also global media agency lead for the first Amazon Prime Day. Not only is the million-dollar-book stained by his coffee cup and whisky glass, but it shows marketers how to navigate “a world gone dark”—that is, a media environment where consumers have many ways to avoid seeing your message, your TV :30, your banners and pre-roll, and all the sinkholes advertisers still pour money into. The product videos and customer reviews lean into the fun. The product video features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market just before the security laser beam grid turns on. In a customer review, J. Howard writes, “You’ll get all or most of it even if you settle for the $17.95 copy instead of ordering the fully autographed, stained, super-inspired, million-dollar bookdoggle. On the national holiday for discounts, he jacks up the price of his book by $999,982.05?” For those looking to get a copy of the book at a cost more within their price range, a pristine new version of the book is also available on Amazon for $17.95. Integrated advertisement created by Barkley, United States for Barkley, within the category: Agency Self-Promo.

Ambient advertisement created by TBWA, Paraguay for Unicef, within the category: Public Interest, NGO.

Campaign Site: http://www.porsche.nl/blindtrade From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands. Digital advertisement created by Achtung!, Netherlands for Porsche, within the category: Automotive.

The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest. Film advertisement created by WDW Creative, Sweden for Kronenbourg, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, France for U Supermarket, within the category: Retail Services.

In an effort to preserve the places they fly to, Star Alliance has donated seats to scientists and field workers to destinations all over the world. Andersen M were comminssioned by DDB, London, to create five films, which will run at the head of specially commissioned programmes by the National Geographic Channel, to highlight Star Alliance’s efforts at five specific destinations. Film advertisement created by DDB, United Kingdom for National Geographic, within the category: Transport.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

The spot is part of a larger brand campaign for the Dutch Railways, and is aimed to champion the freedom of public transport. The Dutch railways are the most heavily used railway network in Europe and part of an extremely efficient, fast and comfortable network of public transport that includes buses, trams, rental bikes and a wide range of other modes of transportation. As traffic around major cities continued to congest over the last decades, the Dutch invested heavily in connecting different modes of public transport. And with great success; public transport in the Netherlands offers a hassle-free alternative for people to go anywhere they want. With a new brand campaign, the Dutch Railways aims to champion this freedom of mobility. Created by N=5, the campaign means to inspire travelers and prove that public transport can take you anywhere you want. In the campaign’s main TV spot, we follow two girls’ separate journey. As one girl’s plans change, we see them constantly bumping into each other, only to eventually meet each other in a romantic twist of events. The spot is musically supported by Aretha Franklin’s A Natural Woman. As part of the new campaign, the Dutch Railways will also introduce a special public transport subscription (NS Flex) that offers a variety of options and which can be changed on the go, further supporting it’s promise of giving more freedom to travelers. Film advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Heineken Communication Manager Global Commerce: Dario Gargiulo Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.