Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row. To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets. Experiential advertisement created by Ray Agency, Canada for Opera on the Avalon, within the category: Recreation, Leisure.

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style. Film advertisement created by Publicis, United States for Diesel, within the category: Fashion.

The Chilean brand Oxford Fitness, dedicated to sports equipment, has created the first giant treadmill where more than 10 people can race simultaneously. While the race goes on, the speed of this machine will progressively grow, until only one person remains standing and ultimately winning the race. This treadmill is build on a scale four times larger than the original one. Towering almost 5 meters tall, 3 meters wide and 6 meters long. Featuring a 12hp electric motor that has enough power to move 2 tons, and reaching speeds from a minimum of 1km/h to a max of 16km/h. Ambient advertisement created by 10:10, Chile for Oxford Fitness, within the category: House, Garden.

Film advertisement created by Lowe, Spain for Scrabble, within the category: Gaming.

Film advertisement created by Ontwice, Spain for Hawkers Co., within the category: Personal Accessories.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Ambient advertisement created by VCCP, Spain for DES'S, within the category: House, Garden.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Dutch Internet & TV provider XS4ALL launches 'MovieMatch', an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics. Digital advertisement created by bone, Netherlands for XS4ALL, within the category: Electronics, Technology.

Direct advertisement created by Cake, France for Public Senat, within the category: Media.