Ambient advertisement created by Cossette, Canada for Salvation Army, within the category: Public Interest, NGO.

At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago. Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming. Film advertisement created by TBWA, France for SNCF, within the category: Transport.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Advert for Anchor Spreadable butter
Real butter blended with rapeseed oil

Windows is the story of many girls who have been brought up in traditional and/or strict religious societies in which women’s right is usually an issue. It is a metaphorical short animation about a little girl whose life changes as she grows up because of the societal restriction for women in her home country. Finally, losing all the freedom and happiness, she decides to leave her country facing the unknown.

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

Film advertisement created by Nomades, Mexico for Tecate, within the category: Alcoholic Drinks.

CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centered on election coverage. The effort leverages this election’s heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world. Film advertisement created by John McNeil Studio, United States for CA Technologies, within the category: Electronics, Technology.

Film advertisement created by Pereira & O’Dell, United States for Realtor.com, within the category: Professional Services.

Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.

Film advertisement created by The Royals, Australia for Intel, within the category: Electronics, Technology.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

Film advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Condom brand SKYN® is celebrating with Australia. Yesterday,, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honor the occasion, SKYN® and its agency Sid Lee Paris released a special film, “Yes Yes Yes”. The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale. Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.