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Direct advertisement created by Eureka, Spain for Eureka, within the category: Agency Self-Promo.

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Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair. A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills. Film advertisement created by TMW, United Kingdom for ghd, within the category: Beauty.

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Outdoor advertisement created by Ogilvy, Brazil for Life Support Group, within the category: Public Interest, NGO.

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Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

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To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

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Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week. Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success Film advertisement created by Ogilvy, Australia for Priceline, within the category: Pharmaceutical.

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Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI. Simple, innovative and fun. Do you LIKE us? We LIKE you! www.facebook.nl/RenaultNederland Ambient advertisement created by Blogmij, Netherlands for Renault, within the category: Automotive.

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Digital advertisement created by Cheel, Netherlands for Dutch Digestive Foundation, within the category: Public Interest, NGO.

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Experiential advertisement created by Agencija 101, Slovenia for Unicef, within the category: Public Interest, NGO.

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Film advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.

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Every year, the 16 Days Against Violence campaign is held worldwide. We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign. The topic of domestic violence is extremely relevant for Ukraine. 150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of. There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself. We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol. This is how the idea of THE THING IS an exhibition was born. The exhibition THE THING IS was opened in one of the central squares of Kyiv, Ukraine. You could scan a QR code and go to the exhibition website to hear the horrifying stories of violent survivors. The ceremony was attended by the First Lady of Ukraine Olena Zelenskaya and Vice Prime Minister Olha Stefanishyna. Millions of Ukrainians found out about the exhibition from social media or TV news and interned it. The Thing Is posters were sent to all regions of Ukraine. The police put them up in the squares of all major cities. Yes, we all want domestic violence to stop. Results: 10,000 visitors to the exhibition in Kyiv 146,000 visitors to the exhibition website on the first day Mini-expositions were presented in 27 cities More than 70 mentions in national medias Integrated advertisement created by Vintage web production, Ukraine for Ministry of Internal Affairs of Ukraine, within the category: Public Interest, NGO.

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Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

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Film advertisement created by Ogilvy, Belgium for European Parliament, within the category: Public Interest, NGO.

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Integrated advertisement created by IW Alliance, United States for Southern California Edison, within the category: Industrial, Agriculture.

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Is your agency taking a one-year break from entering award shows? Why not take a One-Year Break from your agency? Introducing the WAX One-Year Break. If you’re looking to win awards, we’re looking for you—awards-hungry writers, art directors, designers, strategists and account people. We’d like to offer you a one year contract to do the best work of your career and have it entered into award shows. To apply, email us at oneyearbreak@wax.ca before July 15, 2017 with a link to your book and a note telling us why you want to take a One-Year Break at WAX. See our LinkedIn page for full details: www.linkedin.com/company-beta/2486379

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Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

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On World Ocean Day 2019, shortly after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. The world’s first swimsuit issue that bares the naked truth about plastic pollution. Take the pledge and reduce your plastic use at www.theplasticissue.com Film advertisement created by Hjaltelin Stahl, Denmark for Plastic Change, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Singapore for FWD, within the categories: Finance, Health.

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Every Christmas we send a special gift to our clients. To let them enjoy offline holidays with their relatives, we have created the Social Phone – unique gadget with Anti-Scroll Display and Actual Reality Technology. Have A Holly No Scrolly Christmas & Happy New Year! Direct advertisement created by Zaraguza, Slovakia for Zaraguza, within the category: Agency Self-Promo.

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Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.




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