Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for Stanfield's, within the category: Fashion.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Experiential advertisement created by Miami Ad School, Germany for Worst Unconscious Bias Awards, within the category: Professional Services.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Direct advertisement created by CP+B, Denmark for Tuborg, within the category: Alcoholic Drinks.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

The old SPLASH jingle is back as a kitschy, full-on musical production starring the washer fluid’s hero character in his baby blue velour suit fighting crafty villains like Grime, Bugs and Dirt. Film advertisement created by Griffin Archer, United States for Splash, within the category: Automotive.

upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more. The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience. The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself. In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on. Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable. The campaign will run globally across broadcast, social, and OOH beginning November 1. Film advertisement created by McCann Worldgroup, United States for Xbox, within the category: Gaming.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Featuring Donald Trump and Manning Brothers Film advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press. Ambient advertisement created by McCann, Paraguay for Axe, within the category: Health.