Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Music is a feeling and experience that brings people together. In collaboration with 88 Rising, we set out to bring fans closer to the music and artists they love, and build community around the rising force that is culturally inspired music with Asian-American heritage and the role of these voices in music culture. Tapping into 88 Rising’s unique collection of talent, Samsung will introduce an opportunity for super fans to influence the music video content for the release of three new tracks by rising female artists, as part of a special visual album, and the popular Head In the Clouds 3 music festival. Each music video will be shot entirely with a Samsung Galaxy device and released via a roll out starting mid-September. Digital advertisement created by IPG, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Possible, Russia for Garage Museum of Contemporary Art, within the category: Recreation, Leisure.

Ambient advertisement created by Publicis, Portugal for Oficina do Açúcar, within the category: Food.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Film advertisement created by David&Goliath, United States for Universal Studios, within the category: Recreation, Leisure.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by BBDO, Poland for ITAKA, within the category: Public Interest, NGO.

Film advertisement created by Entrinsic, Canada for Days Inn, within the category: Transport.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Filmed in Maricá, Rio de Janeiro, the film presents a cinematic contest between cars that overcome challenges on the road and play with aesthetic lightness in an air kite competition. While on land automobiles fight to stay ahead in the clouds, the Fiat Toro-powered kites enter into a playful contest in which a small fish is beaten by a shark and the two are defeated by a gigantic sushiman. Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Audio advertisement created by Havas, Costa Rica for BAC Credomatic, within the category: Finance.

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.