Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Outdoor advertisement created by Chirpy Elephant, India for Chirpy Elephant, within the category: Agency Self-Promo.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Digital advertisement created by Matter, United States for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Kids' lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege. Film advertisement created by Mackie Biernacki, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Film advertisement created by JWT, Australia for Leggo's, within the category: Food.

Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Film advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.