Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

Digital advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

Film advertisement created by GefenTeam, Israel for Tnuva, within the category: Food.

Agriculture is an extremely profitable industry in Brazil, but who do those profit serves? Film advertisement created by ESPM, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

When it comes to professional sports, your input might count for more than you think. Film advertisement created by The Creative Circus, United States for Fox Sports, within the category: Media.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.

Film advertisement created by The Secret Little Agency, Singapore for KFC, within the category: Food.

Louder.me is a service for searching and publishing high-quality indie music, which was designed for a demanding listener. The uniqueness of the service is the opportunity for modern non-profit musicians to stand out in the flow of commercial music without financial production. This is underground content for modern people.

Film advertisement created by Mekanism, United States for MOD Pizza, within the category: Food.

Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

I will gift hope… and dreams… and joy… There will be laughter and music and happiness. On my most special day, I will throw my arms around the world. Life’s sweetest moments are made sweeter with the WeddingSutra Charity Registry. Film advertisement created by House On The Clouds, India for WeddingSutra, within the categories: Media, Public Interest, NGO.

Dahon launched the fastest foldable bicycle in the market and we want to encourage people to ride it (pun intended). We will hijack adult sites and sex shops, adding a new meaning to tags like #riding, #bendover, #legs, #fun. Instead of the usual results, people will get a glimpse of their new fun ride. Integrated advertisement created by Miami Ad School, Spain for Dahon, within the categories: House, Garden, Personal Accessories.

A campaign of three horror movies to raise awareness that heart disease kills more people than any serial killer.